One of the hardest challenges web designers face is helping clients create effective websites that actually convert users into customers. It is not enough for a site to have a nice design. Our real work is to provide a platform that will build interest in the company, instill trust in what they do and that allows for the development of ongoing relationships that will eventually generate business.
People who build their own sites or have a friend do it, are at a serious disadvantage since they don’t usually have the background in website marketing and usability needed to create the proper web presence. Even us professional designers and developers have our work cut out for us in educating our clients and steering them towards best practices.
Clients fall on a continuum of preconceived notions about marketing and personality styles from narcissists to introverts. Web developers working with clients who are entrenched at either end of this continuum have to overcome their biases and inclinations to create effective websites.
On one end of this scale are people who [Read more…]