In order to see the results of our marketing efforts, you will first need to set up Google Analytics (GA). Doing so will help you identify who your visitors are, where they are coming from, how effective your marketing efforts are and help you to optimize your store for better conversions and to inform future decisions.
Tracking conversion rates from customers coming from various sources such as organic searches versus social media outlets or particular landing pages from marketing campaigns can help you target future marketing to get the best bang for the buck. Setting up GA for eCommerce takes a bit more work than normal to be sure you are able to track a sale all the way through to purchase. [Read more…]