Many of my clients are so busy doing what they do well that they look to us for guidance on how to tell their story on the most relevant social media platforms. I have been using a personal Instagram account, @judiknight for some time now and using many of the photos I take there on my Urban Oasis Website. In fact, I set up a feed so that every time I take a photo on Instagram, it automatically creates a blog post from the image and caption and saves each one as a draft.
I’ve gotten a discouraged over the last couple of years about the lack of engagement most of us get on Facebook and Twitter. But, I recently read (research in 2014 by Forrester), Instagram posts gets 58 times the engagement of Facebook posts and 120 times the engagement of the Twitterati. Facebook liked them so much they bought Instagram in 2012 for a billion dollars. [Read more…]