14 Tips for Creating a Compelling Email Opt In

Only 14 People on Your Mailing List? Create a Compelling Opt-In Offer with These 14 Tips!
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So you finally got around to writing some blog posts, but your excitement turned to disappointment because so few people are finding and reading what you wrote.

One of the next two things will happen.

  1. You will get depressed and give up. This explains the huge number of blogs with one or two outdated posts—then crickets.
  1. You realize that your great content requires getting the word out to potential readers. You start to grasp the power of people letting you email them about your business content.

Now how do you attract more subscribers and get their precious permission to deliver to their inbox?

First, what not to do. Don’t blast all of your [Read more…]

The Secret to Coming up at the Top of a Google Search

Urban Oasis on top of google search pageDo you want to come up on the first page of a Google search? For a lot of businesses the competition for their main keyword phrase is so steep that it can be difficult to rank on page one in the organic search results. That’s where having a Google Local Business Listing comes in handy.

Businesses that work with or service customers at an actual location can get a Google+ Listing which has a good chance of coming up on a Google Map and can appear in a Google search above the organic listings. How great is that?

My husband and I have a loft bed and breakfast in Atlanta. One evening a man named Jim, was in town from Chicago on business, and taking clients to dinner at the steakhouse down the street.

When Jim checked Google Maps for directions to the restaurant, our Bed and Breakfast listing also popped up. Since he had work in Atlanta that required him to be here for several days most weeks, he liked the idea of staying someplace called the Urban Oasis rather than an anonymous hotel. [Read more…]

How to Connect Mailchimp to Your Facebook Page

When people visit your Facebook page, it is a great opportunity to capture their attention, and get them to sign up for your newsletter.  Luckily, Mailchimp makes it easy to connect your sign up form to your Facebook page.

In order to integrate Mailchimp sign up form with your Facebook page, you first need to make sure that you have administrator access to the Facebook page.  The connection to Mailchimp first occurs through your personal Facebook account, and then you can select which Facebook page you want the sign up form to show up on. [Read more…]

Increase Newsletter Subscribers with Popupally

newsletter-squareishIf you’ve been following me for long, or had a Talk it Out Session before, then you’ve heard me speak about using your website as the hub of your online marketing efforts.

You’ve also probably heard me emphasize the importance of building a list, and using an online newsletter as a tool to build know, like and trust with your customers and prospective clients.

Online newsletters have become such a powerful marketing tool that companies will go to great lengths to get new subscribers.  Sometimes they go too far, and it’s often at expense of the user.  I’m sure I am not the only one whose been annoyed by a newsletter popup before.

The worst type of sign up box tries to guilt you into signing up by making you choose between something like “Sign up now” or “No thanks, I don’t want to grow my business.” I don’t know whether or not this is effective, but it sure is irritating.

But there are ways to gain newsletter subscribers [Read more…]

How to Add a Video to your Mailchimp Newsletter

Increase Engagement with a Video

A lot of people have been asking how they can add a video to their email newsletter. So I am going to break it down for you below.

Before we get started, it’s important to understand that one can’t actually play an embedded video in an email.  How I have been handling this is to create a picture of the video and link it to play in YouTube.  I found a better method from Amy Bloom’s blog, bloom online  which lets the video open directly in a lightbox when it is clicked.  I like this method because it doesn’t take your reader away from your newsletter. [Read more…]

How to Split Test Your Mailchimp Campaign to Maximize Engagement

mailchimp split testI send out a newsletter, the Just a Digital Minute each and every Wednesday. Of course I want to have as many people read it as possible (sign up here).   I am often stumped as to which subject line will be more appealing and compelling to my readers in order to increase open rates and engagement. A person could drive themselves crazy  having to make such momentous decisions:-)

But Freddy (Mail Chimp’s Mascot) has come to my rescue with easy to use A/B testing capability that they offer to premium account users.

Recently, we have started using their  A/B split campaign function to test and refine subject lines for the, Just a Digital Minute. What we do in a nutshell is create two different subject lines. It will [Read more…]

Stop Flying Under the Radar: The Importance of a Social Network

The importance of a social networkIt may come as a surprise that many of our clients are not very technical, and some even go as far as to pride themselves on their resistance to using LinkedIn, Facebook and other social media sites to stay connected.

Some of these people do it the old fashion way, being diligent about manually keeping up with personal and professional contacts over the years. They immediately send an email after meeting a new acquaintance, add the person to their contact list, and send cards or articles of interest to that person upon occasion. I admire that practice, but most people who eschew the use of social media don’t even do that.

Some people just aren’t focused on adding new contacts to their social networks. People who are currently [Read more…]

How To Do a MailChimp Merge Tag

How to do Mailchimp Merge TagsWhen you send out email newsletters you can use a merge tag to dynamically pull information from the email list database and insert it into your email. The most common thing to do is to personalize your email with the recipient’s name.

It is good to do this at the beginning of an email message, but you can also put it somewhere in the body of the email for emphasis. People love [Read more…]

Find Yourself a Twitter Chat

Tweet Chat

People often have a difficult time figuring out how to get started on Twitter. A great way to start is with a Twitter chat.

Participating in Twitter chats can be a great way to find a group of people with whom you share an interest; and, because everyone is communicating on the same topic, it is easier to break the ice and begin to add your own expertise to the conversation. This will also help you build your network.

What the heck is a Tweet Chat?
It is a scheduled conversation on a particular topic, open to anyone and held on Twitter. They are identified by a name with a hashtag (#). An example of one of the big daddy Tweet Chats is #blogchat on Sunday nights at [Read more…]

10 Awesome Social Media Plugins and Management Tools for WordPress

Almost every WordPress website could use a social media plugin or two. Take a look at our list of 10 awesome social media plugins and management tools for WordPress.

Social Sharing Plugins

1. Add Twitter Facebook Google Plus One Social Share
Add Twitter Facebook Google Plus One Social ShareAdd Twitter Facebook Google Plus One Social Share is a simple floating social sharing bar. It comes with a couple of handy user options and allows you to change where the bar floats on your site as well as minor style customizations. The plugin also features LinkedIn, Stumbleupon and Pinterest (which it doesn’t mention in it’s title).

[Read more…]