Last week I wrote about an event where we built 48 nonprofit websites in 48 hours. I promised I would share with you some of the of the plugins we used. Although this is geared towards nonprofits, these plugins will supercharge any website.
Nonprofit websites have to serve a mission that is broader than a typical business, and this means they must have more functionality. This need can seem overwhelming for a small nonprofit organization struggling to make ends meet with no technical skills or website design skills. It’s no wonder that most of these organizations make do with a basic site and a few PayPal buttons and call it a day.
But here’s what they are missing. Any organization will be more successful at raising money with a website designed with user experience (UX) principals in mind. If the website collects money and information about their donors in a professional way, potential donors will more inclined to open their wallets. The website can automate basic functions like adding donors to a mailing list, so a human employee doesn’t have to. There is so much to gain with a website that looks professional, works well and is designed to draw people in to donate, volunteer or help in some other way.
How do you bridge that gap, between all that your website could/should do and your nonprofit’s limited resources?