It’s been one month since we launched our redesigned website, newtricks.com, I was so glad to get it published but knew that didn’t mean we could sit on our keisters and relax. Oh no, a website owner’s work is never done. (That’s why you’re reading these posts each Wednesday!)
This past week I took a good look at our stats to see what is working and what isn’t, and here is what I learned.
Finding the Right Pink Spoon
My call to action that was at the top of the site (“Fetch a Website That’s Best in Show”) was a click to contact me for a consultation. I knew before we launched that it was not ideal to ask people to do something that personal before they knew us. But I didn’t have the time or the energy to figure out what freebie I could offer instead to tempt people into giving me their email address.