What to do about Copyrighting your Copywriting

Content red round grungy vintage rubber stampThis week after I wrote about content mistakes on websites, Karen wrote me from Great Blue Pools  with a question. She asked:

…..  if I put all my content on the blog vs a pdf page, how can I make sure my website content is protected from plagiarism? I have a copyright phrase/stamp at the end of each of my articles, which are posted on my blog in pdf form. Thanks in advance for the help. Karen

This was a good question. The fear that someone will steal your ideas/photos/articles/etc  stops a lot of people from blogging at all. The idea usually goes . . . [Read more…]

Five Copywriting Mistakes You Can Easily Avoid

copy-squareI love the fact that WordPress allows people to update their own websites without calling a web designer. If you are someone who is responsible for putting words on a website, here is a list of common website copy mistakes to avoid so that you look good and get better results.

Too Much Text

Presenting your visitors with a wall of text is a sure way to have them not read any of your content. Some people are very attached to all of their words, while others simply don’t know how to write for the web. You really don’t want your website to look like someone copied and pasted text from company documents right onto the web pages.

Another instance of too much text, is the use of long form sales copy on a website. Well-crafted long form copy does work for product launches, but taking too much of an old school sales approach on your website can boomerang, and make your visitors angry.

Too much text on a website is not necessary or helpful. Do people a favor and edit it down to just what you need to say. [Read more…]

How Entertaining a Seabird Relates to Your Home Page Content

entertaining seabirds and your home page contentFour years ago, when we upgraded our New Tricks website, I made some decisions that are no longer working for us.

First, I decided to have a blog style home page because it was the format most bloggers used.  And I am a blogger. But, unlike most bloggers, I also own a web design business; and despite that, I made the decision to feature my blog posts anyway.

The other decision that is coming back to bite me, is that I [Read more…]

Content Marketing: Be Who You Are

In business, as in life, it is much better to be who you are.

content-marketing2I stumbled across a website this week for a web development company that someone asked me about. The website design was pretty bland, especially for a web development company; but even worse, was the company’s glaringly obvious lack of authenticity.  There was no way they had ten people working for them with such inflated titles like CEO, CFO, CMO, VP of Marketing, and VP of Creative Design.

My colleague looked into it further, and discovered that all of the team images were, in fact, scraped off other web sites. How sad is that? There were already a number of red flags, but this was just out-and-out lying, destroying any chance of establishing a trusting relationship with website visitors.

The lesson here is [Read more…]

Streamline Content Marketing with CoSchedule

streamline content marketing with coscheduleHaving blog posts on your site is key to looking like you are current, smart and know what you are talking about. It is important to write about things that your client base would find informative, helpful or entertaining. It is not the place to sell.

The blog posts should demonstrate your brand personality and expertise and shorten the sales cycle by having people feel like they would like to do business with you before they even make a call.  Most savvy business owners know about the importance of content marketing but don’t know what to write and don’t feel they have time to write a post and then send it out through social media.

I am all for tools that can help streamline this process for harried business owners and their content creators. CoSchedule is our new secret weapon. [Read more…]

The Secret to Great Content and Developing a Following

SecretGreatContent2The secret to getting traffic to your website is providing content that is in sync with your brand, and valuable to your customers.  It’s important to write content that shows your expertise, is entertaining, or develops a relationship between you and your people. You will notice a couple issues arise: first, how to find valuable content and then, how to make it your own.

In order to develop a content strategy, you need to know your right customers and what information they will value receiving from you. Who are they? What are their pain points, where are they coming from? What is the best way to communicate with them? What do they really want to know? How can you be the source of making that content accessible to them? [Read more…]

Twenty Tips for a Scrumptious Food Blog

pot and spoonEveryone and their sister has a blog these days, and what better thing to blog about than food? Food is one of the highest searched content areas on the web. I tried to find how many food blogs there were but the only figure I could find with real numbers was from a 2012 post on a site called Taking back the Kitchen that quoted Technorati saying there were 16,588 Food blogs at that time. I could not update or even verify that information with Technorati since in May of this year Technorati removed all of their pages of their blog directory and associated information and hasn’t replaced it.

The thing about blogging is that it is hard to do. At least it is hard to do for the long haul. Many people start and then abandon their blogs like gym memberships in July when they find out that to blog on a consistent basis is a JOB. [Read more…]

Copyblogger’s Authority Intensive Conference

epic-contentI was quick to sign up when I heard that Copyblogger was hosting their first content marketing conference, the Authority Intensive. It was right up my alley. They had a lineup of speakers that was a roster of my heroes with people such as Seth Godin, Ann Hadley of Marketing Profs, Sonia Simone and Darren Rouse just to name a few. Additionally, they were only selling 400 tickets, which would facilitate networking. [Read more…]

Secret to Easy Content Curation

Scoop.itI am an evangelist frequently preaching the importance of adding fresh content to your website. This is referred to as Content Marketing and one of your main vehicles for this type of marketing is your blog.  Each time you write a blog post, it is a lottery ticket that might come up in a Google search on that topic.  I have some posts on my site that get 100 visits a day and have been getting this number of hits for four years!  In addition, and more importantly to making your site a search engine magnet, fresh content gives people a reason to come to your website. It shows that you are an active player in your niche, and that you care about educating and engaging with others.

For the most part, I work with small and medium sized businesses and there are three main reasons people give for not blogging:

  1. I don’t have time.
  2. I don’t know what to write about.
  3. I am not an expert in some of the things that our readers would be interested in.

Today, I am going to share one of my secret content marketing weapons with you so you can start getting more traffic, more engagement and build Know, Like and Trust, which will bring you new subscribers and down the road some new business. [Read more…]

Blog To Connect with People and Make Them Want to Work with You.

DogsterSeven years ago, when I was doing loft development in Atlanta, I Googled my business name and what came up, number one, was my dog’s blog on Dogster.

My real estate website showed up on the fourth page, number 40 in the search results – where no one goes.  I couldn’t figure how that was possible until someone told me the difference between a content management website like Dogster, which organizes fresh content in a way search engines prefer, and my bad old static website.

Hmmmm.  It only took a minute for me to realize that soon everyone was going to want a content management system, and in the meantime, I was definitely going to have to have one. Thankfully I chose WordPress for my platform, as it was the new kid on the block at the time, and I set about teaching myself how to use it and made myself a new WordPress website for my business. [Read more…]