Organizing WordCamp Atlanta 2015

In 2011, my WordPress developer friend, Russell Fair and I were asked by WordPress Foundation to organize WordCamp Atlanta. We were targeted, I mean chosen, because we were both active in the local WordPress community hosting Meetup Groups and spoke at other WordCamps.  At first we both resisted thinking, “No way.  We’re way too busy.”   But, after losing our minds we stepped up and took it on.

4badgesAnd, I’m very glad I did. Over the last four years, I’ve had a lot of fun, made great friends, learned a lot and have had some big adventures all because I said yes.

WordPress founder, Matt Mullenweg came to our first WordCamp Atlanta in 2012. We held it at SCAD that year, and in every picture of me I am wearing my MailChimp Monkey hat. Whatever made me think that was a good idea? Despite that, Matt gave me his American Express Black Card to charge lunch for the 400 attendees. A couple of years ago, a contingent of people from Asheville attended WordCamp Atlanta and thought they would like to have a WordCamp there. We mentored WordCamp Asheville when they were getting up and running and I got to do my first Keynote speech there last year. [Read more…]

Using Technology for Your Company’s Next Event

Keep Calm and Have an Event!Once you have an event planned such as a seminar or an open house, then what? You can use Eventbrite, but if you have a WordPress website, why not keep it all in house? There are a couple of moving parts. Let me go through them with you.

1) Invitation Page: Create an “Invitation Landing Page” for your event on your website, where people can find out the details and register. This is a page that only contains information about the offer without distractions such as sidebars. You will write compelling copy, describing why someone would want to take your seminar and offer testimonials and guarantees (example: http://newtricks.com/wordpress-with-the-big-dogs/ ). [Read more…]

WordCamp Atlanta 2013 Coming Soon

Word Camp Warning SignIn a post last week, Seth Godin discussed three concepts – open, generous and connected- that he says people seek from co-workers, bosses or fellow conference attendees.

This week tickets went on sale for WordCamp Atlanta 2013 and, when I read this post, I immediately recognized those characteristics as being descriptive of attendees, speakers, volunteers and organizers of WordCamps.

WordCamps create a setting where people are avidly interested in learning new information that helps them make a difference in their world. Our community is generous with their time and shares their knowledge and experience to [Read more…]

Getting Started with WordPress

Thinking about making the move to WordPress for your website? Learn more about the content management system, the benefits of moving to WordPress, and how to get started in this slide-deck, which will cover the pros and cons of moving to WordPress, the basics of installation, theme selection and basic customization, and an overview of what works best on WordPress sites around the web. I created this slide-deck for a presentation I gave to the National Student Electronic Media Convention put on by College Broadcasters, Inc.

Have You Been Thinking You Need To Do a Newsletter But Don’t Have a Clue How to Do It?

Have you been thinking about using a Newsletter for your business but don’t know how to go about doing it?
If you have been stopped in your tracks, I did a free webinar about why you must use this great tool to grow your business.

Listen to the recording below to:
  • Learn about effective Calls to Actions for you website.
  • Strategies for growing your list.
  • Finding Your voice.

 

The Easy Peasy Email Newsletter Online Course is launching on August 20th for only $97.

It is available online with Instant access and includes five modules with three to six lessons in each and seven videos.

<span id=”hs_cos_wrapper_post_body” class=”hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text” data-hs-cos-general-type=”meta_field” data-hs-cos-type=”rich_text”><img class=”alignleft wp-image-8908 size-full” src=”http://newtricks.com/wp-content/uploads/2014/07/SPREADLOVE.png” alt=”SPREADLOVE” width=”320″ height=”350″ />According to HubSpot, “Customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month”. </span>I’d say that those are pretty impressive statistics.

This week the New York Times posted an article, <a href=”http://%20This%20is%20an%20opportunity%20to%20let%20your%20clients/prospects%20know%20you,%20build%20your%20authority%20and%20show%20you%20care” target=”_blank” data-cke-saved-href=”http:// This is an opportunity to let your clients/prospects know you, build your authority and show you care “>For Email Newsletters, a Death Greatly Exaggerated.</a>  As part of their premise that Email Newsletters are not actually dead, they went on to say that they can provide a sort of intimacy between a company and its clients.  I like how they put that since I think that is the best reason for a newsletter.<!–more–>

It seems that there are a lot of other people that would agree since <a href=”http://mailchimp.com” target=”_blank” data-cke-saved-href=”http://mailchimp.com”>MailChimp</a> is adding more than 10,000 users a day that are sending out over 400 million emails a day.

As it has been for eons, the secret to growing a business is to create amazing relationships with your prospects and customers.  These days you don’t have to go to every networking event in town, or buy a billboard ad. Instead, you must have a website that in the first few seconds, lets your right clients know that you provide a service that is just what they are looking for.

Then, the posts that you write must educate them on their issues in a way that shows your expertise, and gives them an idea of what it would be like to work with you and convert them into a subscriber on your list and eventually into a client or referral source.

Each of these posts can come up in Google searches on your subject, or your prospects and clients can bookmark your site and hopefully remember to go there again, but you may as well make it easy for them and let them know when you have content they would be interested in by offering them the opportunity to get your updates by email. If they don’t get email updates, they most likely will forget about you and your website.

My sister and brother-in-law lived on a sailboat and traveled to exotic places. They posted about their trips on a blog. One day when they were visiting, my brother-in-law was giving me and my other sisters a hard time that we didn’t read their blog. “Ha!”  I said, to him. “With everything competing for our immediate attention no one remembers to go to someone’s website to see if they have new posts.

You need to tell us you have new content by sending out a friendly personal email about your new content with a link back to your site. I guarantee we will not only go there and see what you’ve been up to but we will like you better because you took the time to interact with us and most likely we will write back to you too.”

Some people tell me they believe that people get way too much email and that most people hate newsletters.

I think that the real truth is that putting yourself out there is confronting. There is the fear that you have nothing important to say.  And then when people write they tend to water down their content for fear of how they may be perceived by others.  And then the next level of terror is what would they do with the attention once they got it.

Yes, It does takes time and a good bit of brain power to plan and write blog posts that your “right” clients will appreciate hearing about. But, I guarantee if you were in a room with clients who had invited you to share your ideas and your opinions with them you would have no problem chatting away about how what you do could be helpful to them.

You would find out what they were struggling with and try and make it easier for them. You would have stories that demonstrated useful content. Your expertise and willingness to share this information would be greatly appreciated and when they or someone they knew were ready for your services, you would get a call. Why? Because they appreciate your point of view and that you took the time to talk to them about something that was important to them.

I take the privilege of being invited into your inbox each week as a sacred trust. I made a commitment to show up on Wednesdays and bring you information that I have found helpful to growing your businesses. My content is a blend of teaching “what to do” as well as some posts designed to help you get off the dime and “do what you know.”

Some of this information comes from my degree in psychology, some from the school of hard knocks and I also read a great deal, try out a lot of what I read and pass along the best things to you. Blogging and newsletters are the top two things that have helped the most to build both my reputation and clientele.

If this would help you to grow your business, what is stopping you?

WordPress for Beginners Workshop July 25 1-4 PM

New Tricks Academy Dog with Morter Board

Are You Ready to do WordPress but Want/Need a Kickstart ?

  • You know you need  to do a website – and you heard WordPress was the way to go and that it was oh so easy. But. . .  you haven’t been able to get it together and are now at your wit’s end. Someone Help PLEASE!
  • You want a website that will bring your business to the world. A site that is attractive and captures the attention of your people and turns them into loyal fans.
  • You need a website that you can UPDATE yourself. But. . . it is harder than you thought, and you don’t have the money to shell out on a fancy pants designer – quite yet.
  • You are ready to give it a go but it is harder than you thought to do it right. So you may do it yourself or . . . maybe you just want to learn enough about WordPress to work effectively with a web designer to create your site and then take over maintaining it yourself.

 

That’s why I created WordPress for Beginners! July 25,  1-4 PM

 

 

Sorry that workshop is over but be sure to get on my mailing list to find out about the next one!

 

 

Atlanta WordPress Users Meetup: May 23

Atlanta WordPress Users Meetup BadgeThe Atlanta WordPress Users Group Meetup is going to be held at 130 Krog at New Tricks Atlanta Headquarters on Wednesday, May 23 at 6:00 PM for the beginner session and 7:30 For the intermediate workshop.  Note that this Meetup has moved to the fourth Wednesday of the month. There is a ten dollar charge for the meeting since we provide beverages and snacks for everyone.

This month, we are fortunate to have WordPress developer and trainer,  Travis Smith  presenting both sessions.

Travis is going to help the beginners with understanding  the difference between posts and pages and then talk about Custom Post Types, Custom Fields, Custom Taxonomies, and Post Formats, oh My! Specifically we will talk about the advantages and disadvantages of using pages and posts and then when to use custom post types, custom taxonomies and post formats in their site.

The intermediate users will be get a workshop on the available custom post types plugins, and will show three plugins (Easy Custom Content Types [premium], Custom Post Type UI [free], WP Views/Types [premium]. Travis will show us how to create a custom post type, setup the various custom fields, & then finish with a custom single & archive template. There will be a multisite available to use and test while Travis is presenting. [Read more…]

New Tricks Hosting Chris Guillebeau’s $100 Startup Atlanta Book Signing with Tuba

Chris Guillebeau came to the Urban Oasis for his book signing for the new book, The $100 Startup, on May 15th .  We out did  ourselves from last year and that took some doing!

I met Chris Guillebeau on Twitter. Last year, Chris Guillebeau had himself an unconventional book tour for his first book, The Art of Non-Conformity. I reached out to him and told him that the Urban Oasis would be a great location for his Atlanta stop. Chris took me up on the offer and we hosted the event. It was quite an evening with 125 people, a band and lots of fun. Chris sold out of books and a good time was had by all.

Last summer, Chris returned the favor by hosting an amazing conference in his home town of Portland Oregon called the World Domination Summit. There were five hundred of the most fascinating people. There were [Read more…]