Let’s talk about your website design. Even if your website’s content is up to date, if it’s been a while, you may be ready for a refresh. There are a lot of new ideas in 2023’s web design trends, including Minimalist, Bold Typography, Immersive, and Dark Modes. Are you ready to consider incorporating some of these latest design ideas into your website?!
Minimalist Designs with a Twist
First up, let’s talk about minimalism. Yes, I know, minimalism has been a thing for a while now. But in 2023, it’s taking on a whole new level. Websites are going to be more streamlined, with a focus on functionality and ease of use. This means clean layouts, fewer distractions, and an emphasis on typography.
But don’t worry, minimalism doesn’t have to mean boring. In fact, it’s the perfect opportunity to let your content shine. Use bold typography, eye-catching colors, and engaging imagery to draw your audience in.
First Source Catheter – https://firstsourcecatheters.com/
Lala’s Cafe – https://lalascafemarin.com/
Micro-Interactions
Next up, we have micro-interactions. These are the little animations and feedback loops that make a website feel alive. Our lead designer, Michael Earley loves to incorporate little details that delight. An example of one of them is on our website’s about page. Now, it has become a trend for 2023. You should be seeing more hovering effects, scrolling animations, and subtle button animations. They might seem small, but they make me happy and add up to a more engaging and immersive user experience.
New Tricks – https://newtricks.com/about-new-tricks-web-design/
Big Picture Casting – https://bigpicturecasting.com/
Bold Typography
Typography has always been important in web design. This year, you’ll find more designers experimenting with bold choices, such as typography with large custom fonts, to make a statement and create a memorable brand identity. The following websites are examples of sites using large-format typography.
SteelMart – https://steelmartatlanta.com/
First Source Catheters – https://firstsourcecatheters.com/
Inclusivity
Another trend we’re seeing in 2023 is a focus on inclusivity. This means designing websites with all users in mind, regardless of their abilities, including languages. . Websites will be more accessible, with features like alt tags, closed captions, and keyboard navigation. But beyond just accessibility, inclusivity means designing websites that are welcoming and inclusive to all users.
Dark Mode, is one example of inclusivity in websites, reducing eye strain and creating a comfortable browsing experience. In 2023, more websites will offer dark mode to users who prefer it.
Not only does it look sleek and modern, but dark mode can also save battery life on mobile devices. The following websites have implemented a dark mode option to provide users with an alternative interface that is easier on the eyes and can reduce eye strain in low-light environments.
WD International Consulting – Languages – https://wdintlconsulting.com/
We Transfer – Dark Mode – https://wetransfer.com/explore
Immersive Experiences
As the use of virtual and augmented reality becomes more prevalent, we’re seeing an increase in immersive experiences on the web. These experiences allow users to interact with your brand in new ways, creating a deeper connection and increasing engagement. The following websites have built immersive experiences for their users in different ways.
Steel Mart – https://steelmartatlanta.com/
Pivi Partners – https://pivipartners.org/
Sandy Springs Music – https://sandyspringsmusic.com/
Conclusion
Whether you’re a designer looking to stay ahead of the curve or a business owner hoping to create a more engaging online presence, incorporating these trends into your website can help you achieve your goals and reach your audience more effectively. If you are ready for a cutting-edge redesign, contact us for a consultation!
View our portfolio to see the rest of our work.
We’ve created a checklist to remind you of all the ways your website can stay current and delight your visitors.
