I had the best time reading through last week’s survey results. It was great getting to know you and the issues you are facing in the digital world. I know most people don’t particularly enjoy filling out surveys especially if they are a long as this one so I was blown away by the response from so many people who all filled it out in its entirety! So thank you so much!
I do know a number of you out there are not doing anything in digital marketing and just enjoy reading my tips and tricks and I am glad you do! No, you don’t have to unsubscribe! Love knowing you are out there.
I don’t use survey’s often but in the past. I thought they were not a good source of information. The general consensus is ask a few questions that are easily answered, but that sounded kind of boring and worthless for both me and the potential respondents. No wonder there is a poor response rate to forms like that.
Recently, someone sent me a survey with Google Forms and I was pleased with it’s simplicity and ease of filling it out. I decided to go for it and ask what I really want to know and use Google Forms and I liked it. Sharing the survey with my team and reviewing the results were also easy and seamless.
Here are my tips for creating a survey using Google Forms. Read on to see the winners of the survey giveaway.
5 Tips for creating a survey that get astounding results:
Create the survey: Start by going to your Google Drive. Click the red button titled “New” and select the drop down option “More” to find the “Google Forms” option. Customize the colors for your branding, use the title to create a call for action and use the form description to talk directly to your people telling them why this survey is important.
Choose strategic questions to have a conversation: Use this opportunity to have a real conversation with your people. Some sources out there will recommend keeping surveys short and down to 3-5 questions, some recommend just using multiple choice questions. But to heck with taking advice. Just go for asking what you want to ask. Google forms will let you create questions in several formats from multiple choice, drop down, linear scale, short answer or paragraph.
Leave space for people to tell you their needs: If you are giving multiple choice options, be sure to include an open ended question for feedback. Your people may have something to tell you that you may not have considered.
Create an incentive: As many of you know, I promised to randomly select four people out of the group of people who responded to my survey to get a complimentary Talk It Out Session with me, which are each a $150 value. I’d have to send out another survey to find out how much that incentive had to do with the number of people who filled out the form. But, it showed good will and it couldn’t have hurt. Read on for the results!
Send a reminder: I’ve been reminded recently that you can never assume that people have gotten your message. I sent out the first request to you all to please fill out the survey as part of my weekly e-mail that included the link. It was in regular type at the end of the post. Kind of lame. On my first go round, I was a discouraged that just a small number of you responded.
Instead of jumping to the assumption that no one wanted to fill out the form, I decided to send out another email specifically asking people in the subject line something to the effect of: Did you forget that I needed a favor? I was shocked when I clicked on the form the next day and saw an avalanche of responses.
It’s been such a pleasure getting to know more about all of you. And your responses were so helpful in informing the direction of our upcoming training courses. Our first class will be to teach people to build professional WordPress websites that get results. It will be a 6 month online course that includes mentoring. We will cover lessons in 7 core competency areas, and only two of these competencies our actually related to developing WordPress skills. Just a teaser, more about that to come later.
Now for a drum roll please.
Congratulations go to the following winners of the “Fill out Judi’s long ass survey” giveaway.
I’ll be in touch this week with the winner to schedule Talk It Out Sessions.
Thanks everyone who took the time to respond and share your hopes and dreams with me.