Increase Engagement with a Video
A lot of people have been asking how to add a video to your MailChimp newsletter, so I am going to break it down for you below.
Before we get started on how to add a video to your MailChimp newsletter, it’s important to understand that you can’t actually play an embedded video in an email. One way to handle this is to create a picture of the video that when the reader clicks it opens and plays in YouTube. There’s a much better way which has the video open directly in a lightbox when clicked. This method gives a better user experience since it doesn’t take your reader away from your newsletter to go to YouTube.
When we first wrote this post on how to add a video to MailChimp, it required a 4 step process where you had to make sure you had the correct code to embed and style the video.
Since then, MailChimp has caught on that video is something their clients want and need to be able to use more easily. So, as the good customer-centric company they are, they’ve worked out a much easier way to upload videos to your MailChimp. Although, I still often find that not everyone gets it right. So here are a few simple steps to walk you through the process.
The Old Way
The old way required you to enter a code that looked something like this:
*|YOUTUBE:[$vid=TSF651SRBLs, $max_width=300, $ratings=N, $views=N, $border=N, $title=N, $trim_border=N]|*
And that didn’t even include styling the video.
The New Way
1.) Email Design: When designing your email, select the video content block to drag and drop into the body of the email.
2. Video: Navigate to the URL of the video you want to add to your newsletter. Copy the video URL.
3. URL: In MailChimp, make sure you’ve selected the Video content block. Then paste the video URL into the feild for the Video URL.
4. Cover Image: Your Video will display with the cover image of the video or you can choose your own image to display in the email.
5.) Test: Always be sure to send a test email and check all the links to make sure everything is good to go before hitting send.
I’m glad MailChimp has made the process easier, especially for users who aren’t as familiar with code. The sign of a truly customer-centric company.
Suggested Article: How to build a loyal following with your newsletter.