Project Director & Content Writer
About Allison Boaz
Allison is passionate about the power of effective communication. She understands that a visually pleasing, well-organized, clearly written website can make the difference between customers choosing your company over your competition.
Your organization’s website must address customer pain points with empathy, clearly articulate product and service benefits, and provide the reassurance potential customers need to take action.
During the first phase of our work together, you’ll meet with Allison to take a deep dive into your business. Who is your target audience? What factors set you apart from the competition? What problems does your business solve? Your responses to these questions will guide the strategy for your new website and ensure that it connects with the customers you want.
Allison’s career includes seven years managing global digital communications at The Coca-Cola Company. She worked as a writer and project manager at two digital marketing agencies before starting her own digital communications company in 2011. Allison began collaborating with New Tricks in 2012 to help website clients achieve their communication goals.