The Jewish Federation of Greater Atlanta recently contacted New Tricks for a website re-design. The previous design built for them was not easy for the end user to navigate, and did not reflect their brand accurately.
We changed the design to include a large image of kids having fun, and added lots of colors to the home page to better reflect the Jewish Federation Camp brand.
We used the Genesis Framework, and modified the child theme in order to provide the Jewish Federation with a well built, stable, long lasting theme.
Changing the font, enlarging the font, and creating a call to action all provide the end user with an easy to navigate website that the Jewish Federation can maintain themselves.