A website with a great design will attract people to you and convert them to customers. This is achieved when the website reflects your purpose and goals. So before you focus on website design (and to paraphrase the movie “Silver Linings Playbook”) you gotta get a strategy.
A web design marketing strategy requires you to have clarity about what your business is actually trying to accomplish. A strategy forces you to answer some questions about what you do best, what market you are targeting, what action you want your website visitors to take and more. [Read more…]