Yesterday we talked about fear with a post by Moi! Today we have a Guest Post by Chelsea Moser.
Chelsea is a bright light, a girl who gets sh*t done. Chelsea took a big risk a few years ago and moved far from home to live alone in a condo by the beach. It didn’t take long before Chelsea started her own marketing company and now she has recently become engaged!
Avoid This Trap If You Want to Play a Bigger Game Online
by Chelsea Moser
As the CEO of a full-service marketing agency, I could teach you some pretty cool tech tricks and marketing strategies to go gangbusters with your blog, but instead, I want to offer you something different, and arguably just as important that will help you really rock out with everything you’ve going to learn here.
So many times, as bloggers or entrepreneurs, we dive so fast into the myriad of tools, programs, and platforms out there that we get stuck in the details and never actually manage to get things done.
Don’t get me wrong, I’m not saying that you don’t need such tools—YOU DO, especially if you want to compete with the big dogs out there, but there’s a flip side called analysis paralysis that will ultimately keep you from playing a bigger game.
Let me give you an example of what I mean.
For the longest time, I had an idea in my mind to launch Solamar’s first info-product and coaching program. I knew what I wanted to do, but I kept dragging my feet on it because I was unsure of the logistics and the little details. In my mind I kept feeling like I had to wait until I was 100% clear on the programs before I could even think about bringing them to life.
So I waited….and I waited. And I waited some more. Until finally I just resolved in my mind that done is better than perfect and took the steps necessary to role them out.
And you know what? Even though they weren’t “perfect,” they were exactly what my tribe wanted and they immediately brought in income and amazing lead generation opportunities for my business. If I would have hunkered down and launched 6 months sooner, I would have brought in even more money and lead generation opportunities than we are experiencing now.
I see this happen all the time too with our clients. They’ll hear of really great ways to increase conversion rates on their site or better expand their presence online, but when it comes down to actually making a decision and getting things implemented, they just get stuck in the details and fail to move further with the project.
I don’t want this to be you today—so as you follow these series of blog posts and take the steps necessary to compete with the big guys, keep in mind that there will come a time when you need to say “that’s it—I have all of the information I need—time to put the pedal to the metal and get it done!”
Maybe that means biting the bullet to hire a pricey web programmer, or buying that better shopping cart or maybe it’s making a time commitment to build a stronger social media presence.
Regardless of what you need to do to take things to the next level, try not to be so hard on yourself and just do what you can to launch. It will never be exactly how you want it or exactly your vision—instead it will be BETTER and you will feel so proud of yourself for having put yourself (and your site) out there in such a big way.
Get off the porch and give us a howl. We’ll will be responding to comments. And you can use the hashtag #bigdogs in your Tweets! If you haven’t signed up you can do so here and get the daily e-mail reminders.
What are you wanting to launch?