Avoid This Trap If You Want to Play a Bigger Game Online (Day Two of Big Dog Series) • New Tricks
 In Big Dog Series

Yesterday we talked about fear with a post by Moi! Today we have a Guest Post by Chelsea Moser.
Chelsea is a bright light, a girl who gets sh*t done. Chelsea took a big risk a few years ago and moved far from home to live alone in a condo by the beach. It didn’t take long before Chelsea started her own marketing company and now she has recently become engaged!

Avoid This Trap If You Want to Play a Bigger Game Online

by Chelsea Moser

As the CEO of a full-service marketing agency, I could teach you some pretty cool tech tricks and marketing strategies to go gangbusters with your blog, but instead, I want to offer you something different, and arguably just as important that will help you really rock out with everything you’ve going to learn here.

So many times, as bloggers or entrepreneurs, we dive so fast into the myriad of tools, programs, and platforms out there that we get stuck in the details and never actually manage to get things done.

Don’t get me wrong, I’m not saying that you don’t need such tools—YOU DO, especially if you want to compete with the big dogs out there, but there’s a flip side called analysis paralysis that will ultimately keep you from playing a bigger game.

Let me give you an example of what I mean.

For the longest time, I had an idea in my mind to launch Solamar’s first info-product and coaching program.  I knew what I wanted to do, but I kept dragging my feet on it because I was unsure of the logistics and the little details.  In my mind I kept feeling like I had to wait until I was 100% clear on the programs before I could even think about bringing them to life.

So I waited….and I waited.  And I waited some more.  Until finally I just resolved in my mind that done is better than perfect and took the steps necessary to role them out.

And you know what? Even though they weren’t “perfect,” they were exactly what my tribe wanted and they immediately brought in income and amazing lead generation opportunities for my business.  If I would have hunkered down and launched 6 months sooner, I would have brought in even more money and lead generation opportunities than we are experiencing now.

I see this happen all the time too with our clients.  They’ll hear of really great ways to increase conversion rates on their site or better expand their presence online, but when it comes down to actually making a decision and getting things implemented, they just get stuck in the details and fail to move further with the project.

I don’t want this to be you today—so as you follow these series of blog posts and take the steps necessary to compete with the big guys, keep in mind that there will come a time when you need to say “that’s it—I have all of the information I need—time to put the pedal to the metal and get it done!”

Maybe that means biting the bullet to hire a pricey web programmer, or buying that better shopping cart or maybe it’s making a time commitment to build a stronger social media presence.

Regardless of what you need to do to take things to the next level, try not to be so hard on yourself and just do what you can to launch.  It will never be exactly how you want it or exactly your vision—instead it will be BETTER and you will feel so proud of yourself for having put yourself (and your site) out there in such a big way.

Get off the porch and give us a howl. We’ll will be responding to comments. And you can use the hashtag #bigdogs in your Tweets! If you haven’t signed up you can do so here and get the daily e-mail reminders.

What are you wanting to launch?

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Showing 22 comments
  • Dave Van de Walle

    Great stuff. I'd re-read it, but I'm too busy actually launching something. Cheers!
    My recent post Fireworks and Nolan Ryan

    • @judiknight

      Dave, Well what is it? Can you give us a hint? Inquiring minds want to know.

  • @DooneyPug


    This is a great post and exactly what some of us here at work need to hear. I'll be sharing this with some of the other managers, as we are striving to improve and increase our online presence through blogs, emails, twitter and facebook.

    I must confess that I said something along these lines to one of the managers this morning-it's really nice to have validation from an outside source, especially from someone who knows more than me.

    Thanks for a great post Chelsea, and thanks again Judi for this great series.


    • Chelsea Moser

      You're welcome! I'm so glad it helped. 😉

  • beth lord

    I cannot tell you how many times I have been told by other entrepreneurs that I was suffering from "analysis paralysis". At first it pissed me off and I had a billion excuses as to why I had not pulled the trigger. Looking back, It is quite comical at how sure I was that more needed to be done before I could move forward.

    Thanks goodness I am finally in a place where I am not only able, but excited and anxious to move forward. Guess "analysis paralysis" is triggered by those fears we discussed yesterday, huh? Wonder if this means I am slowly becoming fearless 🙂
    My recent post all roads lead to the same end…

    • Chelsea Moser

      You are fearless, girl! Love it… 😉

  • Amy

    Wow. Talk about getting the guidance you need JUST when you need it. This week I launched my first online training program… two days later, I am feeling vulnerable and exposed and I was considering taking it down. Maybe I'll just wait, I was thinking. Maybe I'm not ready… then I read this post. THanks.

    • Chelsea Moser

      You are ready! 😉 xxo

    • @judiknight

      Oh I agree with Chelsea. You are so ready. Now it's just putting one foot in front of the other and walking with the fear, and of course, the angels.

  • @judiknight

    Chelsea, You have been so amazing in what you have pulled together at such a young age. I admire you tremendously. I am in awe of your being able to manage a team of people virtually and pulling it together to help some of the biggest names out there with their launches, workshops websites whatever. Cudos to you.

    Your post about waiting and postponing what we "know" we need to do to rock our business is very very important. It is usually the things we need to do most that are the ones we procrastinate on. Some people try to find out every little detail before they start and the danger is in getting caught up in feeling like their is a magic bullet before "doing the work". One more seminar, one more e-book. That can be such a trap.

    But no kidding even doing this blog series has so many moving parts that required me to have a great deal of technical sophistication on my website with making landing pages and signup forms, and with Mail Chimp and then there was the part about needing to put my ass on the line and ASK people to write posts, and putting myself out there and enrolling people to sign up. And taking the risk to write m y own post. It is a lot.

    But their is great value in finding a mentor, coach, teacher, marketing agency and working on a plan that can help to wade through all of the information and help get you on the path, in this lifetime. Can it be done without that. Yes. Will it take longer? Definitely.

    • Chelsea Moser

      YOU are so amazing, Judi! Love your comment. 😉

  • @Brandon101

    Wow – seriously, this quote is pure brilliance: "done is better than perfect."

    Absolutely, 100% agree here. I'm guilty of it as much as anyone. Looking back on some of the business decisions from the past, I can say with a great deal of certainty that I've missed the boat on a couple of big opportunities because of 'not being ready yet.' Thank you for the reminder, Chelsea.
    My recent post Thanks- Dad

    • Chelsea Moser

      You're welcome! 😉 So glad I could help!


    The timing of this blog series must be divine intervention. Last week I had an idea out of nowhere and was so excited I wrote the first post and published on it an existing blog. Then posted a link on my fb. Immediately, I felt anxious and exposed – I hadn't figured everything out yet! – it wasn't even on the right blog! – it probebaly wasn't any good! – I resolved to take it down. Within seconds I got amazing feedback. That very night I met a graphic designer that was so inspired by my idea he's agreed to help me get started for free. I have no idea how to do wordpress and create a succesful blog. Here's the seed of the idea.

    My preferred domain name is already taken in everything except .mobi and .ws. Hmmm. So many questions!

    Best, Stephanie

  • Val Bridges

    As I said in my comment yesterday, this is right where I am ! I'm stealing the quote too! Just download the plug in – I can always get rid of it, if it isn't the best one ! Funny, my latest post shows my imperfect tart crust . Why do I think behind the scene needs to be immaculate??

  • Nick

    Hi Chelsea, I like the point you make about "having all the information you need". But my fav quote, like Brandon's has to be "done is better than perfect"!

    Sometimes I consciously just "know" when I've done enough, but sometimes that's just based on gut feeling & awareness, and instead I need a specific trigger or way to catch myself. Perhaps one small obvious tip to people is: set a date for launch/publish/whatever, and stick to that date steadfastly. Any other practical,obvious tips?

    My recent post Surgery – remembering the buildup

  • Henry Cooper Sr

    Great atricle Chelsea,I quess its just the nature of us to have fear in things we don't understand and social media is an exciting sphere of magic and power that somehow overwhelms us with its techie and futureristic bells and whistles,causing the "analysis paralysis" syndrome that so many of us fall victim to,including myself.you see this is a process that turns into "procrastination" which is a self- inflicting wound that we create in our sub-conciousness,and can only be removed with action. so I know that has been my problem for too long,and I'm ready to take charge and face Mr.Procrastination head on,thank you.

  • Chelsea Moser

    You're welcome! 😉

  • Callahan McDonough

    Like many folks have already said 'good timing' I've been waiting to start posting on my new wordpress website New Tricks created for me but have been putting it off. My worry: that I would mess up the website somehow, & not be able to figure it out. So yesterday I took the plunge, logged in and blogged. However some kind of technical goof up in system/error. Ironically I still feel way the hell better for trying. & will now resolve.
    My recent post A delighted client with her new custom wedding floorcloth

  • Sara

    I know this already!! Eventually I will get it….. Thank you for putting it so simply! Repetition works – if I hear it often enough it will penetrate the layers of procrastination cells in my brain so I should tattoo it to my forhead – 'done is better than perfect!' Now to carry on with the 10,000 hours…..

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