Branding and logo design are not your brand. Your Brand is not your company name. It’s not your product, and it’s not your website.
Your Brand is the representation of the spirit or essence of your company or service. When you create a brand, it’s the feeling you’re going after. You want to create the desire in your customer to connect with you because you have exactly what that customer needs. If done right, your Brand will possess an intangible element that will appeal to the people it’s meant to attract.
In order for your customers to connect to your brand, you do need a logo, a product or service, and a website. The important thing to remember is your logo and website are only effective when they help you to clearly communicate your brand message. This is where New Tricks comes in.
Many of our clients are either starting a new company or have grown to the point where they need a brand strategy to clearly and effectively communicate their brand message. When designing or redesigning a website, we take this opportunity to go through this important step. We work with our clients so we all understand the Brand Story in order to design a website that works.
Your visitor must be able to tell at a glance who you are, what you do and who you do it for or they will leave your page. This starts with clean, legible logo. After several meetings we channel your company’s brand essence to give you the best of the logo variations we develop. You choose one and we make revisions. We then go on to choose fonts and colors for your Brand Guidelines. When we’re done with you, you’ll look as great as you are!