Branding

There comes a time, in most of our small to medium-sized website projects, when we let our clients know that they’ll need to have a photograph of themselves on their website. Usually, most of the [...]

You wouldn’t think of going to a business meeting without brushing your teeth, combing your hair or looking in the mirror to make sure that you’re making the right impression. [...]

One of the hardest challenges web designers face is helping clients create effective websites that actually convert users into customers.  It is not enough for a site to have a nice design. Our [...]

People in marketing used to talk about products and services having recognizable “brand names.” Then we realized “brand” referred to something broader than just the company or product names. [...]

Recently the control panel for my 17-year-old stove wore down to where you couldn’t see the digital temperature display—and they don’t make the display part any longer. The stove and oven worked [...]

I had a woman come talk to me about her travel site recently, wondering why no one was using her Expedia widget to book travel. First of all, why would they when people can book online on Expedia [...]

This probably comes as no surprise, but “selfie” was the Word of the Year in 2013 according to the Oxford English Dictionary. A selfie is defined as “A photograph that one has [...]

Once you have done a little branding homework, it’s time to choose a name for your baby business.  You don’t need to pay big bucks to a naming firm to help you choose a name for your [...]

People are always so eager to start their new business that they often overlook the important process of deliberately defining their brand identity. When they do take the time to go through the [...]

This is for those of you that are struggling to find your way. Maybe you are stagnant in your job and looking for a new one. Maybe you have branched out on your own and are trying to get [...]