This week, I looked back and saw that I have been sending out my newsletter, Just a Digital Minute, every Wednesday morning since the summer of 2010. I’d say this email newsletter has turned into a long-term relationship!
I am particularly proud that I have not missed a single day. Not when Christmas fell on Wednesday while I was in the mountains in a cabin without Internet. Not even when my dog swallowed a whole pecan and died in surgery. I am diligent about it since I know it would be all too easy for me to come up with great reasons to let things slide.
When I first started New Tricks, I put an opt-in box on the sidebar of my website, but that year I didn’t send out a single newsletter to the 33 people who had subscribed. I knew that was pretty lame so I set up an RSS feed newsletter to send out my posts automatically. It seemed like a great idea until six months later, I got an unsubscribe notice from someone I really respected. [Read more…]