E-mail Marketing

Last week I wrote about the benefits of writing blog posts and sending them out to your subscribers by email. You may have been thinking about sending out a newsletter but have been stopped in [...]

My sister and her boyfriend lived on a sailboat for a couple of years and blogged about their travels. At one point, her guy complained to me about none of my family reading their blog posts. I [...]

Only 14 People on Your Mailing List? Create a Compelling Opt-In Offer with These 14 Tips! So you finally got around to writing some blog posts, but your excitement turned to disappointment [...]

This week, I looked back and saw that I have been sending out my newsletter, Just a Digital Minute, every Wednesday morning since the summer of 2010. I’d say this email newsletter has [...]

When people visit your Facebook page, it is a great opportunity to capture their attention, and get them to sign up for your newsletter.  Luckily, Mailchimp makes it easy to connect your sign [...]

If you’ve been following me for long, or had a Talk it Out Session before, then you’ve heard me speak about using your website as the hub of your online marketing efforts. [...]

Increase Engagement with a Video A lot of people have been asking how to add a video to your MailChimp newsletter, so I am going to break it down for you below. Before we get started on how to [...]

I send out a newsletter, the Just a Digital Minute each and every Wednesday. Of course I want to have as many people read it as possible (sign up here).   I am often stumped as to which subject [...]

When you send out email newsletters you can use a merge tag to dynamically pull information from the email list database and insert it into your email. The most common thing to do is to [...]

According to HubSpot, “Customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook [...]