14 Tips for Creating a Compelling Email Opt In

Only 14 People on Your Mailing List? Create a Compelling Opt-In Offer with These 14 Tips! So you finally got around to writing some blog posts, but your excitement turned to disappointment [...]


How to Turn Your Email Newsletter Into a Long Term Relationship

This week, I looked back and saw that I have been sending out my newsletter, Just a Digital Minute, every Wednesday morning since the summer of 2010. I’d say this email newsletter has [...]


How to Connect Mailchimp to Your Facebook Page

When people visit your Facebook page, it is a great opportunity to capture their attention, and get them to sign up for your newsletter.  Luckily, Mailchimp makes it easy to connect your sign [...]


Increase Newsletter Subscribers with Popupally

If you’ve been following me for long, or had a Talk it Out Session before, then you’ve heard me speak about using your website as the hub of your online marketing efforts. [...]


How to Add a Video to your Mailchimp Newsletter

Increase Engagement with a Video A lot of people have been asking how to add a video to your MailChimp newsletter, so I am going to break it down for you below. Before we get started on how to [...]


How to Split Test Your Mailchimp Campaign to Maximize Engagement

I send out a newsletter, the Just a Digital Minute each and every Wednesday. Of course I want to have as many people read it as possible (sign up here).   I am often stumped as to which subject [...]


How To Do a MailChimp Merge Tag

When you send out email newsletters you can use a merge tag to dynamically pull information from the email list database and insert it into your email. The most common thing to do is to [...]


Spread Love with Blog Posts and Emails: Get New Clients and Keep the Old

According to HubSpot, “Customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook [...]


Starting Your Email Newsletter List with a Warm-Up Email

This post is for you if you have been thinking about sending out your own newsletter, but don’t know how to get your list started without being in danger of being called a dirty spammer. [...]


Switch to a Mobile Friendly Newsletter with MailChimp’s Drag and Drop Editor

MailChimp has some big news. Based on customer feedback and preferences, they just completed a redesign. Over 3 million people use MailChimp to create, send, and track email newsletters. I have [...]

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