We are always looking for ways our clients can do much of their own marketing and content, and last week I urged you to set up a dedicated Instagram account to promote your business by sharing photos. It’s easy to take a pic with the Instagram camera, add a description and a couple of hashtags, then share it. But Instagram also lets you upload interesting brand graphics to any social media app, and I want to share an easy and free way to do that—especially if your eye for design gets ahead of your design abilities.
By brand graphics, I mean several things. Perhaps you could post the images from your blog posts with the title of the post on the image. If you have an online store you can create collages of your products or product images with text over them. Or you might want to create a template, using your brand colors, to use when you want to post tips or pithy words to live by like these by Nathalie Lussier.
Those of you proficient with Photoshop can easily create your graphic images; share them to your phone’s media library, bring up Instagram, upload and post them.