I used to be proud of a very popular post on my site about how easy it is to set up a Woo Commerce store. Now it makes me cringe because of how naïve I was when I wrote it. Today people who want an ecommerce site can be pretty naïve too. If you’re thinking about setting up an ecommerce site, keep reading to learn what I’ve found out since that first post. What I have to tell you will serve you well.
Note that Woo Commerce remains the best e-commerce solution for WordPress and powers over 40% of all online stores. It is easy to install and set up, but operating an ecommerce site is easy only for straightforward transactions. You will quickly run into complex issues around sales tax, shipping, credit card merchant accounts and security.
Once you have those things ironed out, don’t expect to relax. It’s not uncommon for ecommerce sites to have conversion rates of 1-2%. The median is 2.35%, and only the top 25% of accounts have more than 5.31. “Build it and they will come” worked for a mystical baseball field, but your ecommerce site is not a green patch in Iowa. You need a strategy that will generate decent revenue. You need my ABC approach to ecommerce success.
Arrange Your Ecommerce Website for Business
Build and Implement a Marketing Plan to Increase Traffic
Correct Your Sales Processes to Increase Your Conversion Rate
Take a close look at these steps before you undertake an Ecommerce for WordPress, and they will serve you well. [Read more…]