Three situations came up over the last couple of weeks with clients who learned important lessons about search engine optimization that I want to share with you, because you may well be suffering from the same confusion and can benefit from their experiences. [Read more…]
I ran into a client the other day and she raved about the surge of business at her hair salons since we launched her new sites. I asked her how her traffic was doing.
“You mean I find out how many people are going to my site?” she asked.
Yes! You absolutely can. I’ll tell you how, because a remarkable number of people are wondering the same thing. Let this also be a warning to any readers who think this is a dumb question. You’ll miss or lose business if you make assumptions about what people know, so listen up.
The main way people monitor their website traffic is through Google Analytics. You can use this insightful data to tweak your website, attract of the right type of traffic, and convert more visitors into customers. [Read more…]
In order to see the results of our marketing efforts, you will first need to set up Google Analytics (GA). Doing so will help you identify who your visitors are, where they are coming from, how effective your marketing efforts are and help you to optimize your store for better conversions and to inform future decisions.
Tracking conversion rates from customers coming from various sources such as organic searches versus social media outlets or particular landing pages from marketing campaigns can help you target future marketing to get the best bang for the buck. Setting up GA for eCommerce takes a bit more work than normal to be sure you are able to track a sale all the way through to purchase. [Read more…]
Many of you have sold a home or two in your lifetime. Even if you haven’t sold your own home, you’ve watched re
al estate agents in reality TV shows teach home owners the importance of, and how to, get their houses in shape before putting them on the market.
You get one shot to capture the attention of the people who are ready to buy, so before scheduling that open house you want it in tip-top shape. Otherwise, your best potential buyers will walk in, take one look around, turn and walk out. [Read more…]
A week after we launched Paula Gould’s new website for her photography business that involves children and babies, she called in a panicky voice. Why was she getting referrals from a porn site?
Paula was right where spammers wanted her. In her panic, she would click the link to see what this was about. There wouldn’t be an answer, though. No reference to her site or any of her photos. Another case of web crawler referrer spam!
In the past year or so, we have seen a big increase in [Read more…]
If you have a brick and mortar store, a service area business or a home-based business, sit up and pay attention. Even though I wrote about this important topic a couple of months ago, Rich Owing’s presentation at WordCamp Asheville titled SEO Goes Local SEO was full of details I didn’t know—as well as things that we may know but need pounding in a few dozen times before we help ourselves by doing them.
In his previous incarnation, Rich had one website, all about GPS devices, and it let him live in style with a six-figure income. But don’t think Rich sat around on his keister eating bonbons or laid out under a tiki hut in the Seychelles working four hours a week.
One reason his site did well was that people wanted and needed information on [Read more…]
Do you want to come up on the first page of a Google search? For a lot of businesses the competition for their main keyword phrase is so steep that it can be difficult to rank on page one in the organic search results. That’s where having a Google Local Business Listing comes in handy.
Businesses that work with or service customers at an actual location can get a Google+ Listing which has a good chance of coming up on a Google Map and can appear in a Google search above the organic listings. How great is that?
My husband and I have a loft bed and breakfast in Atlanta. One evening a man named Jim, was in town from Chicago on business, and taking clients to dinner at the steakhouse down the street.
When Jim checked Google Maps for directions to the restaurant, our Bed and Breakfast listing also popped up. Since he had work in Atlanta that required him to be here for several days most weeks, he liked the idea of staying someplace called the Urban Oasis rather than an anonymous hotel. [Read more…]
What is a mobile friendly website and why should you care? In February of this year, Google announced that starting in April they are going use “mobile device friendliness” as a new variable in their search ranking algorithm.
If you care about how your website comes up in a Google search, then you should know what this update means for your website, and what you can do to fix it. Mobile friendly, or responsive, websites are designed to provide an optimal viewing experience across screens of various sizes. [Read more…]
If your website traffic dropped dramatically in late September, it could be you got bit by Panda 4.1, Google’s latest algorithm update. This update specifically downgraded sites with poor or no content, duplicate content and keyword stuffing. It did this on September 23. Check your analytics and see if you are safe.
A couple of people I know got hammered. One man came to me yesterday to redo his site after he experiences a dramatic drop in business on his very profitable e-commerce site. The problem is he has very few words on his site which was created in Microsoft Front Page quite a number of years ago and was completely discontinued. Because of that he can’t easily go in and update his content.
We are going to [Read more…]
If you have a Google Local Places Page and want to keep it, you should go check it out. Google is making a lot of changes to the Local Business Pages over the next month and they want everyone to go review and confirm out listings.
A lot of people have been receiving the following email:
Due to changes in Google Maps, we’d like to inform you that unless you review and confirm the information in your Google Places account, we will no longer be able to keep and show it to Google users after February 21, 2014.
If you wish to keep your listing active, follow these three easy steps:
1. Log in to your Google Places account
2. Review and update your information
3. Click the “Submit” button
The Google Places Team
If you have a Google Local Business Page and haven’t received this email yet, it might have gone into your spam folder. You know what a pain it was to claim your page in the first place so go and check your page so you don’t lose your place and your reviews. And If you don’t have a page or haven’t claimed yours, now is as good a time as any. Do it Now.