Get in the Game with Online Reviews
In the old days (before the Internet) you went to work. You did your job. You saw your patients. You sold people cars. You painted houses or fixed their air-conditioning. People liked your work [...]
An Online Marketing Strategy for More Referrals, More Leads, More Business
Recently, one of my favorite website clients called with a problem. She lamented that the number of calls and requests for proposals her company receives each week had gone down over the past [...]
Get More Business with an Online Marketing Strategy
An online strategy is based on the goals you have for your business. For example, you or your client may have a service based business that could use more leads, more customers, and more [...]
Use A Simple Sales Funnel to Keep Prospects from Getting Away
Once you have a great looking website with words and images designed to appeal specifically to your target client and show them you understand their issues and have the solution, you will need to [...]
How to Create a Seductive Landing Page
When you want to sell a service, course, event or product, you will need to create a landing page where you can present your best case for why your visitors should sign up or buy. Sometimes this [...]
5 Common Misperceptions about Web Design, Marketing, and Strategy
A website with a great design will attract people to you and convert them to customers. This is achieved when the website reflects your purpose and goals. So before you focus on website design [...]
Re-purpose Your Website Content for Fun and for Profit
With more than 600 blog posts and an opinion on everything, I kept hearing myself frequently tell clients, “Oh, I have blog posts on that topic.” It was my stock answer to just about anything [...]
How to build trusting relationships through Webinars
Can you believe that it was only 2008 when the term webinar entered the Oxford English Dictionary, as a new word! Now it is everywhere, at least in my world. It does sound a lot sleeker than [...]