Everything You Need to Know to Jumpstart your Online Marketing program for your business
"You were so smart to include the ‘why’ because it makes everything more sensible - and answers questions people would eventually ask. Thanks, Judi, for helping me finally get my newsletter started!
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Why Send Newsletters
What you'll find inside
Develop a Marketing Plan
Create a Newsletter
An email newsletter allows you the opportunity to build an ongoing relationship with your prospects and customers and encourages them to revisit your website or your bricks and mortar location, again and again.
Most people who visit your website and intend to return will forget to go back to your site or won’t remember how to get there if they do want to return.
Keep Front of Mind with a Newsletter
Email Marketing remains one of the most effective marketing activities you can do. It is the most important tool for generating conversions of visitors into sales—right after Search Engine Optimization.
Before you can start planning an email campaign you need to clearly define your audience. Once you get a good idea who you are writing to, it will be easier to decide what you want to send to them and how often they want to hear from you.
This is similar to the process you should go through to determine the content for your blog.
The more specific you can be in understanding your niche, the better you will be in targeting your content to their particular needs in language that
will speak to them.
It is very helpful to spend time with your clients and prospects and let them actually tell you what they are struggling with and what they want from you.
Grow Your List to Grow Your Business
When you're first starting out you may have people in your contacts that your would like to get your newsletter.
Rather than sending out your newsletter unsolicited to groups of your your friends and colleagues, create a custom “Warm Up” message to send out to each of the different groups of people you would like to add to your newsletter mailing list.
Telling them about your newsletter first, can get them added to your mailing list in a way that decreases the possibility of unsubscribes and reports of spam.
Send Out Your Very First Newsletter
I love empowering business people to market and sell online as easily as they can in person. That should be easy, but you know from surfing the web that there are lost opportunities galore. I started New Tricks to fix that problem, several great clients at a time!
Judi Knight, Digital Marketing Expert
About the Author
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