It seems like just the other day I was giving instructions on how to make a great Facebook Page Profile Image. Well that was short lived advice because Facebook is now changing Facebook Business Pages and, among other changes, they will include a Timeline and cover photo, much like the recent changes to our Personal Profiles.
Before you had a profile photo on your Facebook Page that was 180 pixels wide and could be five times as long. Now that will go back to being a 180 pixel square. Then you will add a “cover” image to the top of the page that is 851 pixels wide and 315 pixels tall. This will push your content down on the page but I believe it offers a better branding opportunity that the old style Pages did. Here is my new Page Cover:
It is against Facebook’s terms of service for you to have the Cover be a call to action or to put addresses or phone numbers that should instead be in the about section. And you can’t use it to cajole people into Liking your page.
In addition to adding the Cover photo the Business Pages will also change to use the Timeline structure. There is a significant change coming with the Timeline enabling you to make certain Status Updates “sticky” — this allows you to attach an important update to appear at the top of Timeline for a full week. They say you are “pinning” it to the top of the Timeline. To pin an update, post it to Timeline, then select the pencil icon in the upper-right corner of your post, followed by “Pin to top” in the drop-down menu.
Much like a WordPress “sticky post”, this Pin it feature is helpful if you have a particular notice that you want front and center for visitors to see.
You have until the end of March to make the changes before they will be foisted upon us all. What do you think about it?