Find a Buddy (or two) To Check Out Your Site • New Tricks
 In Business Tips

Get a Buddy (or 2) To Check Out Your WebsiteThis week, find a buddy or two to check out your site.  Sometimes we are so close to our own work we have difficulty seeing what might make it work better.  Be ready to take notes so you remember what was said. This feedback ought to give you some food for thought and possibly be what you need to improve your site results.

Here are a few things to look for:
1. Is it clear what you do and, if applicable, where you do it?
2. It is clear who would use your services and why?
3. Do you describe your services in an understandable manner and language?
4. Do you provide enough information for a visitor to know like and trust you?
5. Have you made it clear how to engage your services or buy your products?
6. Is your site is easy to navigate?
7. Does your site load quickly or do you have to wait for the pages to load?
8. Are there spelling or grammatical errors?
9. Do you have a newsletter sign up form to capture names and emails?
10. Are there other calls to action on the site?

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Showing 4 comments
  • Tom Tortorici
    Reply

    Judi, great blog post about the marketing side of WP sites. Understanding your audience–and how to appeal to them–is too often left out of the mix when small biz folks create a site. It's not just about widgets and plug-ins!

    And you're right that the person who's least likely to see the marketing deficiencies of a site is that site's owner.

    Back in my marketing agency Creative Director days, we'd NEVER let the client provide their own content, just for these reasons. But today, that's often standard practice. Which is why I think WP designers should be trained in marketing, as well as technical, skills.

    When I myself create a site for a client, I always develop the marketing content for the home page. They can't always afford to have me write content for all the interior pages, but at least the home page has been thought through in terms of appealing to the buyer and what's important to them.

    Anyway, thanks for making people aware of these issues.

    • judi knight
      Reply

      Tom, I am looking forward to your presentation at Atlanta WordPress Users Meetup Group on the last Wednesday this month. Sorry you couldn’t make WordCamp. Hope you are feeling better.

  • Patrick
    Reply

    First-time visitor here.

    I actually did this with a co-worker for my previous blog design and while his comments were very positive, he completely surprised me with some initial impressions I'd never have expected. One block that is very popular with my "regular" readers completely confused him the way it was presented. It definitely helped me move some pieces around to make it easier for a newbie to understand!
    My recent post Who Do You Want Watching What You’re Watching?

    • judi knight
      Reply

      Patrick, It is a great exercise because we so close to our own work. It is sort of the same reason we all need editors. When I printed out all of my blog posts and reread them I was horrified by the mistakes that were so obvious at a reading from a distance. Yikes.

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