I want to take my hat off to Mermaid Cottages, a beach vacation rental company on the Georgia Coast in Historic Tybee Island. Last year, owner, Diane Kaufman changed her site to use WordPress along with an integrated reservation manangement system. This change allowed her to really use their site the hub of their marketing machine. Diane and her team are really working it and doing a terrific job!
The mermaids have over a thousand newsy blog posts about their cottages and life on Tybee Island that make you yearn for a beach vacation that feels like going back in time. They are using Twitter and Facebook and recently added Pinterest boards, which have been a getting a lot of attention and bringing people back to their site.
Diane and her team come to Atlanta to meet with me one a quater to fine-tune their social media marketing. I hope this isn’t a secret but I have to brag on them. They are getting over 30,000 page views a day. Need I say they are full for the season and with their social media savvy the whole year will be Tybee time!