Eric Stromquist, of Stromquist and Company, had a vision and he also has a great radio voice. His company has been in business for 54 years and they have the Southeast territory as a distributor for commercial/industrial HVAC Control Systems. They already had a website that people could find and buy the many products they carry. What they didn’t have was a forum to collect and disseminate all of the great information on their products and their industry they had and continued to accumulate over time, nor did their existing site allow them to have a dialogue with their customers and potential clients. Check out The Stromquist Control Trends site to see the Interview Eric did with Dene and I about using Social Media to accomplish their goals.