Judi Knight Atlanta-Based Website Designer

Founder & Creative Director




Judi Knight Atlanta-Based Website Designer

One of my favorite things about my job is meeting with clients and letting them talk about themselves, their businesses and their goals and dreams.  I take all of this in and create a website design that perfectly captures what they do and how they do it, so they can close business online as well as they do in person.


I’m a clinical psychologist who was in private practice for years before starting a medical records software company for psychiatric hospitals.  After selling that company, I knew that I didn’t want to practice psychotherapy again but I had no idea what I was going to do instead. Even so, I decided to let my license go so I wouldn’t be tempted to “fall back on it.”

While trying to figure out my next move, I’d be sitting in my neighborhood coffee shop, showing friends how they could use WordPress, along with the new and emerging social media tools that would help them grow their businesses. People sitting around would overhear me talking and ask me for my business card. I would tell them, “I don’t have a card”, and they would reply, “I don’t care! I want to work with you!”

As time passed and I found myself continually being asked for help, one day it dawned on me: this was my next thing! Of course it was!  I was a psychologist, a serial entrepreneur with a technical background, and, I had expertise with marketing and websites. A perfect storm for success!

My unique combination of skills gave me super powers that I could use to help people take their businesses to the next level. Because these tools were new to everyone from web agencies to start-ups, I named my company, New Tricks, and I have not looked back since.


New Tricks has grown to a small team of five. While running that software company I told you about, I discovered that I would rather work hands-on with clients and design their sites than to be a full-time CEO and manager. Five people is a good number in a small company, especially since one of those five is my 29-year-old son, Michael Earley, who, much to my surprise, has now worked at New Tricks for over six years!

In the late 90’s, I bought a warehouse for my software business and built a huge loft in the back of the building for my family to live in. At the same time I was starting New Tricks, my kids had grown up and left home, so I made myself a small bed and breakfast website and started renting out the three extra bedrooms.

Now, our 6,000 sq ft loft does triple duty. It’s home to my husband, me, and our dogs. It’s the Urban Oasis Bed and Breakfast. And, it’s New Tricks World Headquarters (saying that always makes me smile). The cherry on top of all of this wonderment is that the City of Atlanta has built the wildly popular, Atlanta Beltline trail running right along our backyard!

I love what I do! Every single, last bit of it! I created it all. And you can, too!