I want to take my hat off to Mermaid Cottages, a beach vacation rental company on the Georgia Coast in Historic Tybee Island. Last year, owner, Diane Kaufman changed her site to use WordPress with an integrated reservation management system, so that she could use it as the hub of all of their marketing activities. Diane and her team, have been doing a terrific job.
The mermaids have over a thousand newsy blog posts about their cottages and life on Tybee Island that make you yearn for a beach vacation that feels like going back in time. They are using Twitter and Facebook and recently added Pinterest boards, which have been a getting a lot of attention and bringing people back to their site.
Diane and her team come to Atlanta to meet with me once a quarter to fine-tune their social media marketing. I hope this isn’t a secret but I have to brag on them. They are getting over 30,000 page views a day. Need I say they are full for the season and with their social media savvy the whole year will be Tybee time! Take a look at the Mermaid Cottage website