The Cake Mix Doctor had a website for her best selling cookbooks but was looking to create a site fully dedicated to her new line of Cake Mixes available in stores across the country. We had a great time building the site incorporating her delicious baking images into the brand story. We incorporated a store locator for the fans of Cake Mix Doctor to find the closest door suppling the all natural cake mix.
We also added an e-commerce capability for people to order cake mixes if they don’t have access to a store close to them. She also rolled out an digital recipe box that she could offer at more affordable price than creating a print version. We set up an initial opt-in offer then set up an autoresponder series so that her followers could get the follow up offer for the digital recipe box.
SERVICES WE PROVIDED
WHAT THEY SAID
I’ve been a follower of the Cake Mix Doctor for years and the new site beautifully captures everything I love about the Cake Mix Doctor brand, her story and her values of using natural ingredients and using cooking as a way to create memories. I really appreciate the free recipe offer and the recipe was great so I took advantage of the digital recipe box to add to my Cake Mix Doctor collection.
-CAKE MIX DOCTOR CUSTOMER
A FURTHER LOOK