If you don’t have a Facebook business page and you have a business, what are you waiting for? Please don’t be one of those people who post their business updates to their personal page and aren’t personal. If you need to get started, here is a PDF from Facebook called, Building Your Presence with Facebook Pages that should give you some guidance.
If you do have a page, maybe it’s time to show it some love. First off, make sure you have filled out everything you can in order to tell people about your business. Go to your page and click on the “edit info” link on the very top. You will see “basic information,” click that to start editing. Many people who find their way to your page may not know your business so be thorough and don’t forget the obvious things.
Another thing that is important, if you’d like people to find you, is to claim your name. When you first start a page you will be given a URL that includes http://facebook.com and a bunch of numbers. You can change this. At one time you had to have 25 “likes” to do this, but Facebook will let you do it once without having the 25 fans first. While you are in the “Edit” page mode, look to the left and select “Resources.” Then on the right, one of the selections will be “Select a user name”. Choose that, and select a name. It should be a short version of your business name if it is available. My biz name, newtricks was not available, so I chose: newtrickswebdesign.
Be sure to give a little extra love to the profile graphic for your page. Your image should be 180 pixels wide and it can be anywhere from 180-540 pixels tall. I think you may as well use the maximum space. I practiced what I preached and enlarged mine today. You may need a graphic designer to help you create this badge if you are not good with an image editing program.
When you are ready to upload the new image, there is a statement on the top of the image that says “change image.” If you select that, you will go into the profile picture editing box. You can upload the image from your computer. When you have it uploaded, you are not quite finished. Facebook will take a portion of this image to use as the avatar for your page. In the past they took it from a specific place so you had to be mindful of that when creating the image. Now, you just select “edit the thumbnail” and you will have the choice of moving the edit box to the part of the image you want as your thumbnail for the page avatar.
Finally you will want to upload some other photos. This is a good place to upload some of your portfolio shots or images that are reflective of your business.
So there you go. We will talk about what to do with your page another time 🙂