Social Media Scientist • New Tricks
 In Social Media Tips

Dan Zarilla calls himself a Social Media Scientist because he spends his time documenting what is working and why in the realm of what often is what he calls “Unicorns and Rainbows” about embracing your clients by engaging with them and reciprocity and transparency and lots of other terms that sound good, are hard to argue with, but are not methodology based or able to be tested. Here is a video he did from a recent talk at Harvard.

The Science of Social Media from HubSpot on Vimeo.

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