New Tricks was brought on by Trinty Development to create a website for a new city center concept, The Blee on Peachtree, for a redesign and development of Chamblee Plaza Shopping Center. This development will create a city center for the Chamblee area that will include a natural foods grocer, 131,000 sq ft of independently owned retail stores, artist markets, an artisan food hall, 110 loft residences and much more.
We signed the contract a month ago and then for several weeks we did not hear back from them. Then we did. We got a call from Trinity Development that they needed the website developed in one weeks time to present to a Blue Ribbon Panel.
Content wrangling is the most difficult part of creating a website. The great thing The Blee had going for the website design and development was that Trinity Development Group had commissioned great site plans and elevation renderings for the project. They had engaged Jackson Spalding to create brochure content with images. All of this made it possible for New Tricks to hit the ground running and agree to the one week deadline.
This project was especially fun since my background includes the development of boutique project real estate development. We went at it full speed ahead and I am happy to say we met our deadline. The website for The Blee on Peachtree was launched today, just in time for the Blue Ribbon Panel that presented the details of the project to the committee, made up of Chamblee residents, that are helping to determine the final design and development of the project.
We are really excited about the website and feel it brings the project to life.