The WordPress Web Designer Mastery Course • New Tricks

Learn to price, close, build, and deliver effective WordPress websites!

The current session is finishing up.  Sign-up to get notified about the start date for the next session and apply now to reserve your spot today. We can set up an interview to see if its right for you.

Does this sound like you?

  • You’ve built a site or two or three and love it but you’re frustrated that your ideas outstrip your ability to create your designs.
  • Your projects spiral out of control when your  client starts asking for things that aren’t in scope or you don’t know how to do.
  • You’ve been going to WordPress Meetups and attending WordCamps but you still are lacking the knowledge and confidence you know you need to get to have a successful career.
  • You’ve priced a client’s website project and quickly got to a point where you realized that you sold yourself out, since you didn’t know what you didn’t know.
  • You’ve worked hard on a project but the client is still not happy. You both are frustrated and, you don’t what to do or how to turn it around.
  • You don’t have colleagues you feel comfortable checking-in with or bouncing things off or calling for help when you get stuck
  • You’re a graphic designer, or a writer who’s added web design to your bag of tricks but realize you’re making three dollars an hour on the website projects you’ve taken on.
  • You thought WordPress was easy but found that its not so easy to work with a client to design an effective, professional website on time and on budget.”

It’s not your fault that you feel stuck.

I can assure you, becoming a confident, competent WordPress Pro isn’t easy. I know this because I was once right where you are. I now know that this stuck place is a predictable phase of learning any complex skill.

If you wanted to become a violinist or a tennic pro, you wouldn’t think you should be able to teach yourself. At some point, you’d find a teacher to work with who offers a proven curriculum and training method to help you attain your goals. Why should it be any different with Web Design.

The problem is that there hasn’t been a systematic path to becomming a WordPress pro, with a curriculum that provides a strong foundation across the competency area you need to master along with mentoring as you practice your skills.  But there is now. The WP Web Designer Mastery Course was designed to fill this need.

From Naiveté to Euphoria

Understanding the Web Designer Learning Curve

Now there is a path to pro

Build a strong foundation and get the results you want.

An intensive, online course with weekly coaching will provide the foundation you need to be able to design professional quality WordPress websites and build
a successful career you love.

Gain a Foundation of Proficiency

A Systematic Course Designed to Cover the Seven Core Competency Areas Below:

Business and Client management

1. Client & Business Management

The more knowledgeable you are about how to create effective websites and the more confidence you have in your ability to do the work, the easier it’ll be to attract the clients that you want to work with. What if you had a process for defining the scope of a project and accurately pricing a client’s website in a way that created trust and so they were eager to sign a proposal and get to work?

Includes Best Practices On:

  • Marketing
  • Discovery
  • Proposal Development
  • Contracts
  • Project Management Skills
  • Management of Client Expectations
  • Business Management

user experience

2. User Experience and Usability

Pro website designers keep up with the latest research on how people use websites, what they like, what they don’t, and what works. Armed with this data you’ll demonstrate your expertise, persuade your clients to give up ideas that aren’t in their best interest and use this information to develop effective client websites that get results.

Includes Best Practices On:

  • Readability
  • Navigation
  • Scrolling
  • Parallax
  • Choosing Images
  • Sidebars & Footers
  • Opt-ins
  • User Testing

web design

3. Design Skills

Web Design skills can be all over the board.  If you’re weak in this area you can learn some workarounds to create a well-designed site. Just because you are strong in print design doesn’t mean you are confident in web design. You can learn what goes into great web design and build your chops from wherever you begin


  • Web Specific Design
  • Branding
  • Creation of Logos and Graphics
  • Color sense
  • Use of typography
  • Use of white space
  • Design of buttons and opt-ins for conversion
  • Long form sales pages
  • Image selection

online marketing

4. Online Marketing Concepts

Build it and they will come is not a workable website strategy – even if you’ve created a site that will attract and appeal to your clients’ target visitor.  You’ll need to include effective calls to action and email sign up forms to help them grow and nurture a mailing list.  You’ll need  to help them understand the importance of content marketing, adding fresh compelling content to their site on an ongoing basis to connect with and nuture their leads and to be able to optimize their keywords.


  • Knowledge of online marketingHow to grow a loyal email list
  • How to create effective lead-gen opt-in forms
  • Writing email newsletters that connect and convert
  • The importance of adding fresh content to a site
  • How to optimize pages and posts
  • Setting up and configuring Google Analytics

messaging and content

5. Messaging and Content

Words are the backbone of an effective website. If you’re not a writer yourself, that’s ok, but you must know enough about excellent content to be able to hire and supervise a writer to produce the necessary content.


  • Craft a brand story that resonates with the client’s ideal customer.
  • Audit, cull, add or reorganize content and navigation.
  • Best practices of information architecture.
  • Effective techniques to categorize and display page and post content. 
  • Content marketing.
  • How to develop Know, Like and Trust on the site with words.
  • The importance blogging


6. WordPress Skills

Even if you have the skills to design a WordPress site from scratch,   working with small to medium-sized companies, it is more efficient to customize a theme framework. This allows you to spend the time to design a site and craft the content for optimal connection and conversion.


  • Best themes to use and why
  • How to build an effective website whatever your level of expertise
  • Tools to use to customize themes while on your Path to Pro  
  • Styling plugins and page builders 
  • 40 plugins we know and love 
  • Plugins for specialized functionality
  • Understanding and caring for WordPress sites.
  • Know your way around WordPress theme files
  • Security and Performance Issues
  • Ten most common technical issues and how to resolve them

Technical skills

7. Technical Expertise

A foundation in the technical aspects of a web design is essential so that you’ll know you are building websites that are solid and safe. You might as well embrace the fact that your clients are going to call you with their technical issues. Prepare yourself by learning to take care of the most common problems, and have a plan in place for additional support when necessary.


  • Access your WordPress files with FTP
  • Installing and configuring WordPress
  • Setting up domains, hosting, and DNS
  • Migrating websites
  • Best practices for site backups 
  • Updating WordPress, Themes, and Plugins
  • Using MX Records to Set up Email 
  • Troubleshooting Techniques
  • Proper Way to Edit WordPress Files 
  • Improving Website Speed and Performance
  • Providing a hosting and maintenance service

WP Web Designer Mastery Course

WP Web Designer Mastery Course

Get Started On Your Journey to WordPress Pro!

How is the Course Structured??

Course Deliverables

  1. Redesign your own effective website using the tools and techniques you will learn in the course.
  2. Extra Credit: Submit and deliver a professional presentation at a WordPress Meetup or a WordCamp.

It’s a three-month online course with mentoring. You’ll apply the tools and techniques you’re learning to build an effective professional website for your own business while working on client sites as well.

It’s thorough. The course includes 10 modules each with 8-10 applicable lessons. Each lesson includes a video, transcript, assignment, and quiz.

It’s practical. You’ll learn tried and true, real-world practices gleaned from our designing WordPress websites for hundreds of clients. We’ve designed the course knowing that participants will have varied levels of skills across the seven core competency areas.

It’s interactive. We’ll get together for weekly group coaching sessions with Zoom, during the course. This is your opportunity to ask questions and get clarity and feedback on your work as you progress. We’ll be recording the sessions and posting them to review later.

It’s personal. Over the course, you can schedule three 30-minute individual sessions after meeting course milestones.

It’s flexible. You can complete the course at your own pace. We recommend that you do the modules and lessons in the order we have designated since the later modules build on the work you’ve done before. Cover the content thoroughly, complete the homework and practice what you learn.

It’s a community. There will be a private Slack channel to connect with others. This will offer an opportunity where you can share your work with each other and get feedback. The power of a group program is that you’re connecting with other people who are on the same path.

The Key to a Successful Web Career

How Much Does the Course Cost?

The investment in your business to take part in this course is $2,500.

This is the minimum fee you will easily charge for building one client website during or after the course.

Of course, you may charge more for your sites, many of our students have doubled or trippled their fees, but that’s okay, keep the change:-)

My guarantee to you:

If you sign up for the course, and know within 30 days that it’s not for you, I’ll refund 100% of your money. No kidding.

Join Us for the October Session and Learn to Price, Close, Build, and Deliver Effective WordPress Websites!

Apply now to set up a informational meeting to find out if the Mastery course is right for you. Reserve your spot today to begin in early October.

About Course Leader Judi Knight

I have an unusual background for a web designer and agency owner.  I’m a PhD clinical psychologist and practiced for years before starting and running a medical records software company. In the early 2,000s, after selling the software company, I developed loft projects in Atlanta.

I created a website to feature and sell my properties, choosing WordPress for my platform although it was very new. I was enthralled with the possibilities WordPress offered, being a content management software, to all who wanted to share their message with the world.

I was a founder of the WordPress Users Meetup Group with now over 3,000 members and a lead organizer of WordCamp Atlanta and now speak around the country on WordPress and Business.  I started the WP Mastery Course to share what I’ve learned over the past ten years about growing a successful WordPress business.

During the recession, others sought me to help them start businesses using WordPress  which led to me starting New Trick Web Design.

What Our Graduates Have To Say

  • The ‘secret sauce’ of this course is personal attention and camaraderie. I loved the weekly face time with Judi and my fellow students. We worked through each phase of the program developing our skills and, perhaps more importantly, the confidence to step into the arena and begin generating real revenue as a website designer.

    Tom Kounelis
    Tom Kounelis Websites and Marketing
  • I can honestly say it's been well worth my time and money and the support from Judi and the other people in the class is excellent. I finally redesigned my website in a way that I am super proud of what I do. I now get the type of clients I love to work within the equestrian niche who have found my website online and are ready to work with me! Who knew?  

    Nikki Livermore
    Nikki Livermore Nicker Creative
  • I learned a brand story methodology that I now use to design a client’s site. When I meet with prospective clients, I clearly explain the process we’ll work through to create a website that will attract their target visitors and convert them into clients. This new secret sauce sets me apart from other web designers and helps to close sales at my increased rates. Also, Judi challenged each of us to redesign our websites based on the principles learned in the course and to submit a talk to a WordCamp. Making that happen was a wild ride, but I made it to the finish line, and have now spoken at several WordCamps. I’m pretty sure this would never have happened if it weren’t for the Mastery Course! Alsion Chandler

    Alison Chandler
    Alison Chandler Alison Chandler Design
  • I'm glad I made the commitment to invest in my business and my self by taking The WP Web Design Mastery Class. I gained valuable knowledge and confidence, learning processes to help run my business more efficiently, and also new web design skills that I started using immediately. As a direct result of the course, I rebranded my business, built a new website, and have spoken at two WordCamps. Woo Hoo!   Su Shaer Logo

    Su Shaer
    Su Shaer Nimble Design Team
  • I would never have believed the level of mastery I attained in the course. Judi gave us precisely what we needed in the order we needed it, to learn to create our websites. Not many course developers get this right. It’s not a “drag this here and put that there” course. The learnings gleaned from the course materials, and the coaching calls about how, when and, why we make the many decisions that go into creating an effective website was invaluable. I am thrilled with my new website and the focused direction of my business.Change Maker Designs

    Jessie Heyden
    Jessie Heyden ChangeMakerDesigns
  • Designing websites was a weakness of mine but, I didn’t know just how much I didn’t know. Judi taught us about branding and, content marketing which helped me hone the direction of my business. I built an effective website based on what I learned in the course, someone found me on Google, liked what he saw, we met, and he hired me to build his website. I don’t think this would have happened without the Mastery Course.

    Jason Nevin
    Jason Nevin Lean on Me Web Design

Take The Next Step In Your Career!

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