It’s now Hotlanta here with the summer in full swing. I don’t know about you, but I am feeling kind of lazy and want to hang out at the pool. And, I am going to share with you the best poolside/beach reading I have found in a long time, The Chet and Bernie Mystery Series. I know that I am a biased, dog-lover but I am heartbroken that I have finished the entire eight book series and can’t get my fix of Chet, the wise and endearing canine narrator of the series.
Chet, the Dog, works alongside Bernie, a down-on-his-luck private investigator. Bernie ended up meeting Chet when Chet flunked out of police school (“I’d been the best leaper in K-9 class, which had led to all the trouble in a way I can’t remember exactly, although there might have been a cat involved.”). Now Chet, intensely loyal to Bernie despite not completely understanding all of Bernie’s issues with divorce, child custody and cash flow, is a detective through and through though occasionally he is occasionally prone to forgetting his position when his innate dog behaviors get him into some mischief.
You may think this sounds corny, but, Chet the Dog’s delightful narrative rings totally true to me.
I also know how important it is to keep the business momentum going during the summer lull, so I put together a list of quick tip to help you keep your business going strong so you can spend more time poolside.
- Do some digital housekeeping. Clean off your computer desktop or download folder and sort the goodies into categories. Do the same with your photo files.
- Create a brand document.Make a pdf with your exact brand colors and fonts link to an example? as a tool to ensure a consistent look for all marketing materials. Don’t guess or settle for a shade that is in the ballpark. Keep your brand document in Canva and on your desktop. It should be handy when you make social media graphics, landing pages or any website changes.
- Create your Twitter List. For your greatest success on Twitter, make a Twitter List related to your expertise. List the people you follow who you enjoy and are likely to engage with you.
- Send catch-up emails. Summer is time to reach out to contacts you haven’t seen lately. This can mean so much! One buddy emailed asking what I had been up to lately and sharing a little about her life this summer. Another friend in the same circle mentioned that he too had heard from her. When I realized that she had set out to stay in touch with her people, and it wasn’t just a one-off to me, I was impressed at her intentional connections.
- Get serious about your brand on Instagram. Create some photos or images and use Later app link here?(formerly Latergram) to schedule daily Instagram posts. Hook up Instagram to your Facebook and Twitter accounts so you get triple exposure for each photo post.
- Write a few thank you cards or emails. We don’t do this enough, and appreciation is such an important gesture in business and for self-care. It’s almost impossible to stress when you are expressing gratitude.
- Rewrite your About Page.Take a hard look (or ask a trusted friend) to see if this is all about you. If it is, now’s the time to revise. Your optimum About Page tells your visitors how you can help them and why you do what you do. At the end of the page, make it human with a little fun info, personal detail or trivia. People, this isn’t the place for a resume!
- Thank a blogger or author. Is there someone you follow and enjoy reading? Have you learned something important from that person? You don’t need to ask for anything or have a reason in mind. Just send a note to let them know how much you appreciate their work, book, blog or whatever. Powerful connections are made when we aren’t asking for anything.
- Have an event with people you want to know better. Recently, three women friends and I hosted a wine tasting party, and each of us invited 10 women. I invited people personally, telling them they were among the 10 selected to get to know them better, thank them or something else personal and connecting. Every guest felt very seen and important, and it was a really fun time.
- Write a quick Top 5 or Top 10 blog post and share it.What are five or 10 things you want your community to know? Bullet them in a blog post then share it on LinkedIn and Twitter. (Like I just did with this blog post!!)
OK, that’s all for now. See you at the pool!