Price, close, create, and deliver amazing, effective WordPress websites for happy clients with Judi Knight.

 Your Fast Path to a Successful WordPress Web Design Career

The Next Session of The WP Web Designer Mastery Course Starts November 6th.

Early Bird Registration is Now Open!

Does this sound like you?

Worked hard on a project but the client is still not happy, and, you can’t figure out what to do or how to turn it around.

Gave the client a price for a project and quickly realized how unrealistic it was since you didn’t know what you didn’t know.

Added website design to your bag of tricks but the projects took you so long that you made three dollars an hour on the projects you took on.

Heard WordPress was easy, then you learned  it's easy to add content but it's not easy to design an effective, professional website on time and on budget.

Created a site or two or three and love it but are frustrated that your ideas outstrip your ability to create the site you’ve designed.

Have a web design client but the project spirals out of control when the client starts asking for things that you don’t know how to do.

Know your websites could be so much better so you’ve been going to WordPress Meetups, but it's not enough to get you to where you want to be.

Don’t have colleagues to bounce things off of or learn best practices from.

You’ve put in all this time but are frustrated that success eludes you. It seems that it's just outside your grasp but you can’t figure out how to get to the next level! You look at what others are able to do and you can’t figure out how they got to the point of designing professional looking sites and having a thriving business.

From Naiveté to Euphoria

Understanding the Web Designer Learning Curve

Finally, there's a path that provides the strong foundation you need to become a WordPress Pro!

A 90-day online course, with coaching and support, provides the comprehensive foundation you need to design WordPress websites that bring in more leads, more clients, and more business.

Covers the Seven Core Competency Areas Needed for

WordPress Web Design Mastery

WordPress Customization

Business and Client Management

Usability & User Experience

Messaging & Content

Website Design

Technical Expertise

Online Marketing

Not to worry. You don't need to master each of these competency areas yourself, but you must know how to recognize what goes into creating a quality, effective website. 

Knowledge of what constitutes excellence in these seven areas will help you to bring in the right partners to provide the skills that you don't have .

Mastery Course Objectives

1. Complete the 10 modules and lessons of the course.

2. Design and build an effective website for your own business, using the tools and techniques you'll learn in the course. 

3. Extra Credit Challenge:

Submit and deliver a

professional presentation at a WordPress Meetup or a WordCamp.

How is the program structured?

A 90-day online program with coaching. The course consists of  ten modules with 5-10 lessons in each. Each lesson provides a video, a transcript, an assignment and a quiz to track your progress throughout.

It’s thorough. During the 90-day course, we'll offer weekly, group office-hours coaching.  It's your chance to ask questions and get feedback as you go along. We'll be recording the sessions and posting them at the end of each module. So if you miss a live session, you'll be able to access the recording on your own schedule.

Over the course of the program, you'll get three, 30-minute coaching sessions where you'll get feedback on your work. These sessions can be scheduled after meeting three course milestones: 1) Identifying your niche 2) Developing your Brand Story 3) Creating your Home Page design.

It's flexible. You can complete the course at your own pace.  Take your time to cover the content thoroughly, complete the homework, and practice what you learn. Don't worry if you need more than 90-days. You'll continue to have access to the online course as well any modifications or new versions that come out in the future.

It’s a community. There will be a private Slack group to connect with others, share resources and get feedback from your peers and the New Tricks team. The power of this group program is you’re connecting with other people who are on the same path

Are you ready to reach your goals and create the professional quality WordPress sites on time and on budget, and have the successful business you’ve dreamed of? I invite you to join me in this exciting group program that will be starting in mid- September 2016.

WordPress Web Design Course Logo

Get Started On Your Journey to Become a Competent Successful WordPress Designer.

What You’ll Learn in the WP Design Mastery Course

Our ten course modules will provide you with a foundation of proficiency in the Seven Core Competency areas needed to design effective professional WordPress websites. When you understand these fundamentals,  you can continue to to build upon them over your professional career.

Core Competency: Client & Business Management

Learn how to attract the clients you want to work with and how to price their sites accurately and fairly. Standardize the way you work with clients and learn how to communicate with them so that everyone knows what to expect, to keep projects on-time and on-budget, saving yourself and your clients undo stress.  Imagine how you'll feel when you’re organized, with processes and procedures in place, knowing how to price, close and deliver effective websites to appreciative, long-term clients.


- Conduct Consultations Like a Pro

- Website Cost Estimator

- Proposal Development

- Contracts

- Management of Client Expectations

- Project Management Skills


User Experience and Usability

Pro website designers keep up with the latest research on how people use websites, what they like, what they don’t, and what works for attaining specific goals. Armed with this data, you become an authority that your clients will trust.

Includes Best Practices On:



-Sliders, Scrolling, Parallax, etc.

-Choosing Images

-Sidebars & Footers


-User Testing


Design Skills

Whether your skills in this area are weak or strong, you can develop them. Some of you will need to learn basic design concepts. Those of you trained in graphic design will need to learn how to design for the web.


-Web-Specific Design

-Branding, Logos, and Graphics



-White Space

-Image Selection

-Sales Pages


Online Marketing Concepts

Effective websites need to clearly convey a message to attract the right clients and have the right content and images to guide them to take action. You'll learn how to capture leads, build simple sales funnels, and create useful content - in the right voice- to nurture your leads to bring in more customers and more business.  


-Online Sales Methods

-Creation of Opt-In Offers for Email Marketing

-Setting Up the Site for Content Marketing

-Social Media Share and Follow


Messaging and Content

Words are the backbone of an effective website. If you're not a writer, that’s okay. But, you must know enough about what constitutes effective website content to be able to hire and supervise a writer to produce or edit content for your websites.


-Crafting a Brand Story

-Content Audits

-Information Architecture

-Effective Writing for the Web

-Finding Your Voice



WordPress Skills

The biggest mistake of struggling web designers is to continually look for the perfect theme for each new website.  We'll teach a path to pro using the Genesis Theme Framework so you have more time to spend on making the site work to reach its goals.


-Genesis Theme Framework with 60+ Child Themes

-Teaching Design Palette Pro, Genesis Extender and Beaver Builder

-When to use Pages or Posts

-Top Plugins to Use on Every Site

-Understanding the Basic WordPress Files

-Security and Performance

-WordPress Troubleshooting


Technical Skills

The more comfortable you are with the technical aspects of the business, the more you'll be able to trust yourself to build solid, stable websites. 


-Installing and Configuring WordPress

-Working with Domains and Hosts

-Canonical URL to improve SEO ranking

-How to Migrate a Site

-Backing Up WP Files and Databases

-DNS, A Records and MX Records

-Updating Plugins and WP Versions

-Use of 301 Redirects for SEO

-Using FTP to View and Move Files

-Using a Text Editor


About Judi Knight

I'm a Ph.D. psychologist and a serial entrepreneur. WordPress became my muse eleven years ago.  After selling my psychiatric records software company, I started New Tricks, a small WordPress web design agency in Atlanta. 

While hosting WordPress Meetups at my loft, I watched our membership grow to over 3000 members and was lead organizer of WordCamp, Atlanta, for five years.

I regularly speak at WordCamps across the country, including WordCampUS, and was honored to be the Keynote speaker at WordCamp Asheville. For over eight years, every Wednesday, at the crack of dawn, I've sent out a blog post to my list of over 4000 subscribers.

While I love Meetups and WordCamps, I saw too many people struggling to achieve competence with WordPress. I developed this course to provide them with a systematic path and a strong foundation so they could have the career that they love.

If you're not charging clients enough for your websites now, you will be, after finishing the WP Web Designer Mastery Course.  You'll be confident,  knowing that the sites you're building are worth it.

We priced the course at $2500, if you pay in full.  We're confident that if you fulfill all the objectives of this course, you can double or triple your investment by creating just one, well-designed, technically-sound, effective WordPress website. We've seen it happen time and again.

When you look at it this way, can you really afford to pass on this opportunity?

To make it easier for you to get started, we offer a six-month payment plan. You can pay $500 now to get started,  and make five, additional payments of $500, over the next five months.

What’s My Investment to Learn to Design Professional, Effective WordPress Websites?

There’s one more thing I want you to know:

My Personal, Iron-Clad Guarantee.

I want everyone to be happy with the course. So, if you sign up for the WP Web Designer Mastery Course and find it's not for you - for any reason whatsoever - let us know within the first 30 days, and we'll refund 100% of your money.

Price, Close, Build, and Deliver Effective  WordPress Websites for Happy Clients!

Your Fast Path to a Successful WordPress Web Design Career

 I invite you to join us for this exciting, one-of-a-kind program.  The Next Course Starts on November 6, 2017

Join us.