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Price, close, create, and deliver amazing, effective WordPress websites for happy clients with Judi Knight.

The WordPress Web Designer Mastery Course

is currently closed, but you can sign up to receive updates on when it's open again.

Does this sound like you?

Worked hard on a project but the client is still not happy and, you can’t figure out what to do or how to turn it around.”


Gave the client a price for a project and quickly realize how unrealistic it was since you didn’t know what you didn’t know.”


Added website design to your bag of tricks but realize it took you so long that you made three dollars an hour on the projects you took on.”


Heard WordPress was easy but now you realize it is easy to add content but, it is not easy to design an effective, professional website on time and on budget.”

Created a site or two or three and love it but are frustrated that your ideas outstrip your ability to create the site you’ve designed.”


Have a web design client but the project spirals out of control when the client starts asking for things that you don’t know how to do.”


Know your websites could be so much better and so you’ve been going to WordPress Meetups but its not enough to get you to where you want to be.”


Don’t have colleagues to bounce things off of or learn best practices from.”

You’ve put in all this time but are frustrated that success eludes you. It seems that is is just outside your grasp but you can’t figure out how to get to the next level! You look at what others are able to do and you can’t figure out how they got to the point where they are designing professional looking sites and have a waiting list.

From Naiveté to Euphoria

Understanding the Web Designer Learning Curve

Now there is a path for you to  develop a strong foundation to get the results you want.

An intensive, online course with coaching provides the foundation you need to be able to design professional quality WordPress websites and build
a successful career you love.



A Systematic Course Designed to Cover

The Seven Core Competency Areas for

WordPress Web Design Mastery


WordPress Customization

Business and Client Management

Usability & User Experience

Messaging & Content

Website Design

Technical Expertise

Teaching & Mentoring

Online Marketing

Seven Core Competency Areas Plus:

Mastery Course Requirements

1. Redesign your own effective website using the tools and techniques you will learn in the course.

2. Submit and deliver a

professional presentation at a WordCamp.



How is the program structured?

A three-month online program with coaching. You will build a site from scratch or redo your own website using the tools and techniques you will learn in the course.

It’s practical. You’ll learn what I know works from my many years of designing WordPress sites for hundreds of clients. The course is made up of Ten modules with 8-10 lessons in each. Each lesson includes a video, transcript, assignment, and quiz.

It’s thorough. During the 90-day course, we'll offer weekly group office hours calls. You can attend one, all or none. It is your chance to ask questions and get feedback as you go. We'll be recording the sessions and posting them at the end of each module so that you can take the course at your own pace.


Over the course of the program, you will get two 30-minute coaching sessions to go over your work, to be scheduled after meeting two milestones.

It's flexible. You can complete the course at your own pace. Move ahead to what you need or take your time and cover the content thoroughly, complete the homework and practice what you learn. Whatever works for you.

It’s a community. There will be a private Facebook group and Slack channel to connect with others. This will offer an opportunity where you can share your work with each other and get feedback. The power of a group program is you’re connecting with other people who are on the same path.




Are you ready to reach your goals and create the professional quality WordPress sites on time and on budget, and have the successful business you’ve dreamed of? I invite you to join me in this exciting group program that will be starting in mid- September 2016.

Get Started On Your Journey to Become a Competent Successful WordPress Designer.

What You’ll Learn in the WordPress Design Mastery Course

Our ten course modules will provide you with a foundation of proficiency in the Seven Core Competency Areas listed below, needed to design effective professional WordPress websites. When you understand these fundamentals,  you'll be able to deepen your skill level in each of these areas to become a pro!

Core Competency: Client & Business Management

You must develop business processes that standardize the ways you work with clients. You need to know what is needed to attract the clients you want to work with and how much money to charge them. Most importantly, you will need to be clear in your communication and let them know what to expect when they are doing a project with you. Otherwise you will cause yourself undue stress reinventing the process each time which wastes time, increase stress, and damages your self-confidence. Disorganization is one of the key frustrations of new WordPress designers. Imagine how less stressful life will be when you’re organized, have processes and procedures in place and know how to create happy, satisfied clients.


Includes:

-Marketing

-Discovery

-Proposal Development

-Contracts

-Project Management Skills

-Management of Client Expectations

-Business Management

1.

User Experience and Usability

Pro website designers keep up with the latest research on how people use websites, what they like, what they don’t and what works for attaining certain goals. Armed with this data you can develop effective client websites that get results.


Includes Best Practices On:

-Readability

-Navigation

-Scrolling

-Parallax

-Choosing Images

-Sidebars & Footers

-Opt-ins

-User Testing

2.

Design Skills

Some of you will have more or less experience and ability in this area. If you are weak you can learn some work arounds. Sometimes when you have strong design skills you must learn a whole new design aesthetic for the web.


Includes:

-Web Specific Design

-Branding

-Creation of Logos and Graphics

-Color sense

-Use of typography

-Use of white space

-Design of buttons and opt-ins for conversion

-Long form sales pages

-Image selection

3.

Online Marketing Concepts

Effective websites are so much more than a brochure with a blog. Your clients need you to know that they need to capture leads and build simple sales funnels for the site. They need effective calls to action and help with setting up an email marketing providers and connecting it to their site. Your eCommerce clients need you to help them with recovering abandoned carts. You need them to understand the importance of content marketing to SEO.


Includes:

-Knowledge of online sales methods

-Creation of Lead-Gen Opt-ins

-Planning and Testing Sales Funnel

-Email marketing

-Ecommerce Best Practices

-Content Marketing

-Understand how things such as site speed or free shipping affects results

4.

Messaging and Content

Words are the backbone of an effective website. If you are not a writer that’s ok, but you must know enough about content to be able to hire and supervise a writer to produce or edit client content.


Includes:

-Home page -learn to craft a brand story in a way that resonates with the client's ideal customer.

-Content audits leading to culling, adding or reorganizing content.

-Best practices of information architecture. What should be a page or a post, and how to categorize and display the content to make it most accessible to visitors.

-Understanding the differences in writing for the web than for print.

- Content marketing techniques.

-How to develop Know, Like and Trust on the site with words.

-Blogging

5.

WordPress Skills

There is a real need for website designers who have a foundation across all of these 7 core competencies. Often web developers are so far into the technical aspects of a site that they don’t understand the business and marketing ends of the effective websites. Website designers can use theme frameworks to save time for their clients so they can spend more time on making the sites work to reach their goals.


Includes:

-Six different types of website designs and when to use each

-Deep learning of the Genesis theme framework

-Using Design Palette Pro, Genesis Extender and Beaver Builder

-Editing CSS using Firebug and FTP programs.

-When to use Pages, Posts and Custom Post-Types

-Ten basic plugins to use on every site

-Plugins for specialized functionality

-Understanding the basic WordPress Files

-Security and Performance Issues

-Troubleshooting Methods

6.

Technical Skills

The more comfortable you are with the technical aspects of the business the more you will be able to trust yourself to build sites, knowing they are solid and safe. You will be able to streamline this area with clients to avoid major problems.


Includes:

-Installing and Configuring WordPress

-Working with Domains and Hosts

-Canonical URL to improve SEO ranking

-How to Migrate a WP Site

-Backing Up WP Files and Databases

-Setting up email and pointing MX records

-Updating Plugins and WP versions

-Troubleshooting Techniques

-Use of 301 Redirects to the Keep SEO of Old Site

-Know Your Way Around WP Files with FTP

-How to Use a Text Editor to Make Changes to CSS

-How to Optimize Images

-How to Improve Speed and Performance

7.

About Judi Knight

I am a PhD psychologist, was CEO of a medical records software company and am a serial entrepreneur.


WordPress became my muse eleven years ago.  After selling my psychiatric medical records startup, I started New Tricks, a small WordPress web design agency in Atlanta, Georgia.


Deeply connected to the Atlanta WordPress community,  I helped to grow our Atlanta  WordPress Users Meetup Group to almost 3,000 members, which led to my being lead organizer of WordCamp, Atlanta for five years.


I regularly speak on WordPress and Web Design at events across the country. For the past seven years, I've sent out a blog post to over 3,000 peeps at the crack of dawn every Wednesday morning.


While I love Meetups and WordCamps, I saw people struggling to achieve the competence with WordPress who needed a systematic way to learn to create effective WordPress websites.

If you aren’t charging people for the websites you build now, after the WordPress Web Designer Mastery Course you will be.

What’s My Investment to Learn to Design Professional 

Effective, WordPress Websites?


Your investment in your business to take part in this course is $2,500 which is equivalent to the minimum fee you should ask by the end of the program, to build one client website, spending no more than 25 hours of your time. Of course, you may charge more for your sites, but that’s okay, keep the change:-)


This is not 25 hours looking for the right theme and spinning your wheels in uncertainty. This is 25 hours to consult with the client on their business goals, to conduct a competitive analysis of other sites in their space, to create their messaging and find their perfect hero image. It is building a site that is both attractive and technically sound. It is building a site that will attract the client’s ideal visitors and convert them into customers.


If it works better for you, we are offering a subscription payment plan of $297.00 per month for 12 months. It is 500.00 more but sometimes that works out better for the budget.


And wait, there’s one more thing. Here is my guarantee to you.


I want everyone happy with what we are up to. So, if you sign up for this program, and know within 30 days that it is not for you, for any reason what so ever, I will refund 100% of your money. That is just how I work.

Price, Close, Build and Deliver Effective  WordPress Websites for Happy Clients!

 I invite you to join us for this exciting one-of-a-kind program.

The next course is scheduled to launch in Fall 2017

 Your Fast Path to a Successful Web Design Career