We came across a post today called, Lousy Economy, Awesome Website. I loved this post. I completely agree that this is the time, with our economy so precarious, that it is most important to put your best out on the Internet for your business to thrive. I think it is just as important to have a website if you are marketing yourself in a job search.
With the ever increasing use of the Internet and new web 2.0 technology, people have higher expectations for what a website should look like and how it should behave. Shoddy, poorly organized sites with bad graphics will not be well received. People don’t use the Yellow Pages anymore. They just Google your or your business to get your number. You better show up.
I went to look up my son’s doctor’s office number and she showed up number one in Google as living and working in Michigan. Her current practice here in Atlanta has a website that one of the doctors put together. The graphics were bad, the navigation poor, and the photos of the physicians were scary. What a waste of an opportunity to make a professional impression. I am not talking about spending an arm and a leg. Good web design does not have to be expensive, and it will pay for itself.
We just got a new intern here at New Tricks. We were immediately impressed by this young man because he had an awesome on-line resume portfolio. No flimsy ass business card for him. he was the first applicant I looked at and so I thought they all would have comparably designed web-based portfolios. Not so. I say bring it on people. Get it together NOW. Our New Tricks motto is It’s never too late….but of course you have to remember that its the early bird that catches the worm!