How to Blog: Your blog is a mirror, a beehive, a teacher
 In Big Dog Series

Amy is a Soul Caller and she has a gift. Read her posts and you will see why I asked her to be one of our Big Dogs. Amy has not been doing this online thing long, but she has been doing it exceedingly well. You can too!

Your blog is a mirror, a beehive, a teacher . . .

Your blog will change your life

By Amy Oscar

Just so you know: I’m not an ‘expert blogger.’ At least, not in the realm of website development, marketing or SEO. However, because of the nature of my day job – I write angel stories for a living – I am becoming pretty well-versed in the miraculous.

So today, I’d like to talk about a miracle: your blog.

Though we’ve never met, I already know a few things about you:

1) You want more:

More light – and by ‘light’ I mean, illumination, information, and also, awareness.

More love – and by ‘love’ I mean, connection: friendship, a deepening of family ties, a feeling of belonging, and of community.

More life – and by ‘life’ I mean, vitality, health – your vital, expressive chi, the life energy that moves into and through and out of all that is.

That’s why you started a blog.

2) You want to give – desperately, achingly. You want to be of service, to be generous, to reach out to others; you want to donate energy, ideas and money to the causes you care about. You want to offer your wisdom, to teach from your experience, to uplift and help others.

That, too, is why you started a blog.

3) But at some point – perhaps, right now – you are going to come to a point where, in order to continue blogging, you have to make a leap across some edge of fear, self-doubt or uncertainty: a moment when you find yourself standing at the edge of your comfort zone.

This is where blogging and soul work meet – and a blog becomes a workshop in self-awareness and empowerment.

You see, your blog isn’t just some neutral, formless page out in cyberspace: it’s a projection of your consciousness, an externalized, virtual room hung with mirrors.

It’s a world of light and shadow, conjured out of your own imagination. As such, like all projections of the psyche, your blog is going to test every personal edge you’ve got.

It will remind you how afraid you are to let people in; how shattered you are by criticism; how orgasmic you get when someone you admire offers praise. Your blog will walk you straight up the plank of enlightenment and invite you to plunge in.

This is a good thing. In fact, it could be the best thing that’s ever happened to you – but only if you stay the course, and open to the lessons that your blog will, inevitably, present.

There’s an entire book in this, and one day, perhaps I will write it. For now, I offer up this list – because bloggers (and magazine editors) love lists – to inspire you to consider what your blog might teach you.

What my blog taught me.

1) Your blog is not about you. It’s about one reader – sitting at his or her desk, reading your words. Visualize this reader as you write. When your audience starts to build, notice what it responds to. Most of this is intuitive. Be intuitive – about your audience and about yourself. When a post that you just zipped off generates more excitement than the one that you slaved over for days, how do you feel? Delighted? Annoyed? Hemmed in or limited in some way? Use this as guidance about yourself.

An audience is a community that will tell you why it’s forming. It’s like a beehive, buzzing with energy. Tune into the energy of your tribe. Who are they? Allow that to tell you something about you.

2) Blogging is a team sport. The most successful bloggers form alliances – clubs, groups and even real-life meet-ups, where they support the heck out of each other. They link to one another, and retweet and comment on posts. They connect through email and at conferences.

My blog taught me: Get to know other bloggers as people – in real life. When I did, I was blessed by some of the warmest friendships I’ve ever known.

3) Tell the truth. Even the ugly bits. You don’t have to open a vein but let people know you. Share your questions, your curiosity, your challenges. And ask your readers to share their own. When they do, honor them, comment on them. Listen to them.

A blogger is a teacher. Be willing to step up to the front of the room.

4) Write from fullness – even when you write from pain. Share your fascinations, your curiosity, your bewilderment. Share, also, every ounce of wisdom you’ve got. Empty your cups – and watch, amazed, as your cups refill. There will always be more ideas, more wisdom, more opportunity. This is a secret all mystics know: “When we give it all away, more comes.”

5) Give everything away. Your stories, your heart, your shoes. Be as generous as it is humanly possible to be.  If someone takes advantage, let it go – bless their path to learning. Allow their unfolding to be part of yours.

6) Let the world have its way with you. This is a line that I picked up from a Mary Oliver poem. I made it into a practice: I hold my mind and heart open. I watch life arrive and, even when it’s rough, I do my best to stay engaged. I use everything that happens as inspiration. It deepens my writing – and my life.

7) Stop competing and reach out. Scott Stratten (unmarketing) is one of the most successful business bloggers out there. His tagline is: Stop selling and start engaging. Remember those blogger clubs, form one. Reach out to the people who are doing exactly what you’re doing. There are billions of people on this planet. Surely, you can share the abundance.

Every time you catch yourself envying or competing with someone else’s success, remind yourself: this is guidance that I want what s/he has. Then, reach out.

When you live in a world without an ‘other’ – without enemies, the world changes. Overcome the conditioning that taught you to hoard resources against some future calamity. Give up the notion of scarcity – and let yourself open to the Universe’s promise of infinite abundance. Know that this is a ‘call and response’ universe – and as such, that which is withheld by you is withheld from you; just as what you give is given back to you, multiplied.

8) Dream bigger. Aim for the real goal: you want to save the world – that’s the truth of your cupcake business, your coaching practice, your surfboard shop. Widen the container of what you think your life is for.

When we surrender the false humility, the dissembling about not being ready, or qualified or powerful enough,

the cupcake baker becomes a beacon of sweetness and joy;

the coach becomes an advocate for your success;

the surfboard shop owner becomes a teacher who shows us to ride waves in the ocean so that, later, we can ride the waves of the world.

Use your blog to zero in on your mission. What are you always writing about? What themes are most people responding to? After I’d been blogging for over a year, I realized: I’m not writing about angels at all. I was writing about calling – that’s what I love. That’s who I am!

Out of that, I rebranded myself: Today, I’m a Soul Caller: teaching my audience to tune into the call of the soul; and the constant call of the Divine.

9) Waiting murders inspiration. Remember that image that came to you in the shower (or while you were driving) – the one that made you laugh out loud before, a moment later, you convinced yourself: I could never do that…?

Do that… now. Let yourself believe this: inspiration arrives at the perfect time – the time when you can best put it to use. Like all perishable items, the longer you wait, the less appetizing it becomes.

10) Let your wild heart lead you. Write a blog post that makes you tremble a little bit and quickly press ‘publish.’ Edges are the most powerful places in the world.

11) Let your slip show. Release the video where the camera was looking up your nose but the content was amazing. Tell your readers about that crazy new idea before you’re completely ready to sell it.

In the new blogosphere, nobody’s perfect. In fact, everyone’s imperfect. Being human lets people in – on your blog and in real life.

12) Be you, your way. After you’ve done the inner work to discover what makes you you, take it all the way. If you’re kinda shy, be outrageous enough to be shy – but then, draw a circle around it. Leo Baubauta did it – his blog, Zen Habits, was gentle, simple, quiet – and wildly successful.

13) Honor your audience. Each is a mirror and a drop of liquid gold. They are also, all of them, diamonds – each flashing with her own light, color and brilliance. Cultivate that – help your readers grow and to shine.

Remember that you, too, are a diamond – and for the teachers you follow, you’re a precious drop of gold. Stand where they can see you. Wave. Do this by supporting them; by reaching out. Where there is resonance, your teachers will recognize you, and they’ll wave back.

14) Try to have fun. Otherwise, why play this game? Use your blog as a space where you can unfold, and let yourself out of all the boxes you’ve stuffed yourself into.

Your blog is a room, a neighborhood, a world that you’ve invented in community with people who cannot wait to connect with you. Make yours the kind of world you can’t wait to return to. When you do, you’ll have built a blog – and a world – that your readers will want to visit, too.

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Showing 19 comments
  • amyoscar

    I think that the 'business' bloggers are tested by blogging in different ways – and there are some business blogs that are absolutely gorgeously real. (Chris Guilleabeau and Danielle LaPorte come to mind)

    Ultimately, what we send out returns to us – and every room we create, whether virtual or material, is an expression of who we are. Readers can feel it – it's in the architecture, the lighting, the mood. So if we are cool and detached, offering nothing but canned and empty yakkity yak that's the kind of readers we'll attract and the kind of interaction – and life – we will be challenged with.

  • @Brandon101

    Wow. WOW! I knew this would be a good post, but you really blew me away this morning.

    I absolutely love how you've framed this, Amy. I too believe that deep down, we all want to give. To be of service. Blogging provides a wonderful opportunity to serve by showing up, being our authentic selves, and connecting with others. And the metaphor of the room hung with mirrors is great! I've had this same experience on my blog recently. For the most part, I like what I am seeing, but I hope to continue to learn and grow. 🙂

    Also loved the dream bigger piece. We all need a reminder to dream big every now and again.

    Excellent post, Amy. Thank you for this jolt of inspiration today.
    My recent post Grateful for Connection

    • amyoscar

      Thank you, my friend, for reading it. As for dreaming bigger – YOU inspire ME to do just that. What a gift you're bringing to the world. Blessings.

  • @Sally_G

    Hi Amy!

  • amyoscar

    How in the world could I ever have missed you! We un-experts always recognize one another in a crowd. 🙂

  • Al Smith

    Great post Amy. I am following the Big Dogs and you have proved yourself worthy indeed. Absolutely loved this. I havent even started my blog yet and you have inspired and moved me, to know what to do and how to do it. I am learning so much from following different blogs and sites and meeting people on line like Judi, Brandon, Sarah R., Marcus S., JK, Elizabeth Marshall and many others. i will be following you too, now. Keep up the great work.


    • amyoscar

      Yay! Thank you Al. So glad to 'meet' a future blogger – and potential Big Dog! And good luck to you. 🙂

  • Lindsey

    I love this. Thank you so much. It's all true, in my experience: my blog turned into a much bigger part of my life than I ever anticipated, made me very real and very important relationships, and pushed me towards what I figured out I wanted my profession to be. I really love the line "edges are the most powerful places in the world," too. xoxo
    My recent post Our mothers’ names

  • Rich Angelos

    Judi, Thank You for introducing us to Amy.
    I am planning to use WordPress as a CMS for my website and had not planned on blogging – until today.
    This is the most inspiring blog I've ever read.

    Thank You

    • Amy Oscar

      Rich – I love this comment. (of course) It made me feel all smiley and special.

  • Ronna

    Love that you're here, Amy! As you should be!!! Congrats. And, of course!
    My recent post taking risks. hardly safe. the only choice. not alone.

  • Callahan McDonough

    oh my Amy, (actually my fingers just typed 'om' )
    how truly beautiful. true. helpful.deep.
    I resonant with every word. I am printing this one out !
    Judi, has just gotten a consolidated version of my art website launched, I really want to blog more regularly to share my thoughts and work, importantly to connect to this global community. My intention for my blog is to be helpful to those interested in reading it, & also inspiring. So glad we connected at CIP. Really love your statement " I write angel stories for a living – I am becoming pretty well-versed in the miraculous." A big yes to that.
    My recent post A delighted client with her new custom wedding floorcloth

    • Amy Oscar

      Waving!! So glad we connected, too. (and reconnected on Twitter and here.)

  • Cherry Woodburn

    Wow Amy, there are no mistakes and finding your post here somehow or another, is the perfect thing for me to read in continuing my day. 3 things in a short period of time:
    1. Tulip Tree Lessons yesterday
    2. Talking with Catherine Caine last night
    3. This post today
    all holding up a mirror for me, different angles perhaps but reflections important for me to see. A wonderful message Amy and beautifully written: "a blog becomes a workshop in self-awareness and empowerment". Let Your Wild Heart Lead you. Let Your Slip show love it all, Cherry
    PS- heard the other day that very difficult to buy slips anymore. Letting your slip show may go the way of stories I've told about jammed typewriter keys.
    My recent post Recycle Your Thoughts Into a Beautiful Work of Art

    • Amy Oscar

      Thanks Cherry. 🙂 Nice to see you here, too. And so glad you're cascading through those reflections this week. Love your comment about slips – and typewriter keys.

  • Coni Houghtling

    What a powerful piece! You have certainly encouraged me to take a step closer to a blog of my own. Experiencing the beauty of your spirit is kind of like trying to drink from a fire hose for me right now…somehow, tho, I know that if I keep coming back it'll get easier. Thank you for patient sharing.

  • Farnaz Wallace

    Brilliant post, Amy, thanks for sharing your heart with us.

  • Peta Morton

    Love this Amy, thank you. Glad it popped back up on your Facebook timeline.

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  • apologies | trust yourself

    […] “You see, your blog isn’t just some neutral formless page out in cyberspace; it’s a projection of your consciousness, an externalized, virtual room hung with mirrors. It’s a world of light and shadow, conjured out of your own imagination. As such, like all projections of the psyche, your blog is going to test every personal edge you’ve got.” Amy Oscar speaks true. […]

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