If you have a small business, blogging can mean the difference between wild success and hearing crickets. When you send a blog post and share it on social media, your website traffic will spike. If you can figure out your blog’s secret sauce to growing a following, this traffic will begin to bring in a steady stream of new visitors who want to do business with you and tell their friends about you.
Here’s what doesn’t work to grow a following: Going through the motions every once in a while by sending out some piece of impersonal information that your reader could get from a grocery store flyer. If you were that reader, would you take notice and tell others about it? No, I thought not. Even if it came from your friend, you would want to secretly unsubscribe.